Swiss Just In: Wendy's Adds Swiss Jr. Bacon Cheeseburger to 4 for $4 Meal

DUBLIN, Ohio, - Oct. 17, 2016 // PRNewswire // - Just when you thought it couldn't get any better, here comes the Swiss! Today, Wendy's®announces the addition of an all-new Swiss Jr. Bacon Cheeseburger to the budget-friendly 4 for $4 line up1. Lovers of the original Jr. Bacon Cheeseburger 4 for $4 Meal2  now have a new way to enjoy their favorite hamburger - making the best deal in America even better.

"Consumers have taken to social media to share their love for our 4 for $ 4 Meal, letting us know it's the best value around," said Liz Geraghty, Vice President of Brand Marketing at Wendy's.  "With our newest addition of the Swiss Jr. Bacon Cheeseburger, customers will experienceWendy's great quality and taste with fresh beef3 and oven-cooked Applewood Smoked Bacon at a price that can't be beat."

Made with fresh, never-frozen beef3 and thick-cut Applewood Smoked Bacon, the Swiss Jr. Bacon Cheeseburger is topped with hand-leafed lettuce, fresh-cut tomato, a slice of creamy Swiss and a dollop of ranch. Then to make it a 4 for $4, we add our all white-meat chicken nuggets, small fries and a small drink - all for $4.

The choice is yours with the three great 4 for $4 Meal options including the Swiss Jr. Bacon Cheeseburger, Jr. Bacon Cheeseburger or Crispy Chicken BLT - and what a delicious choice it is!

1Meal suggested pricing
2Includes choice of Jr. Bacon Cheeseburger, Crispy Chicken BLT or Swiss Jr. Bacon Cheeseburger, plus 4 piece nugget, small fries and drink. At participating Wendy's for a limited time.
3Fresh beef available in the contiguous U.S., Alaska and Canada.

About The Wendy's Company

The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger restaurant chain. The Wendy's system includes more than 6,500 restaurants in 29 countries and U.S. territories. For more information, visit www.aboutwendys.com.

SOURCE The Wendy's Company

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Steven Coulombe
404-879-9292
steven.coulombe@ketchum.com

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