Coldwell Banker Enhances Its Luxury Real Estate Program
October 19, 2016 // Franchising.com // MADISON, N.J. - Coldwell Banker Real Estate LLC, a global leader in luxury home sales, has enriched its Coldwell Banker Previews International® luxury program by elevating its Previews® agent certification program, expanding global marketing offerings and cultivating growth in its digital and print content. Coldwell Banker®, a leader in global luxury real estate with over 25,000 sales of homes worth $1 million or more last year, is renowned for selling some of the worlds most distinguished properties. The new Previews luxury program is designed for the ever-expanding global reach of luxury real estate sales.
“Coldwell Banker has been a leader in luxury real estate for more than 80 years,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “That’s not by luck, rather it’s by continually improving our program to ensure it serves the next generation of luxury customers all over the world. Each enhancement we make ensures that agents are prepared to succeed in the luxury real estate market and can effectively collaborate with their peers in our global network.”
Enhancing Luxury: @ColdwellBanker expands scope of its global luxury program, Previews via @CBPreviews
Coldwell Banker is enhancing its Previews certification course for agents that include an immersive and exclusive approach to learning how to operate in the luxury real estate market. Led by top agents in the luxury space including Jade Mills, Jennifer Ames and Wendy Walker, this multi-day experience brings the Previews International program a real-world application.
Jade Mills, a leader in luxury real estate based in Beverly Hills, has closed more than $4 billion in real estate transactions throughout her career and was named the #1 real estate agent in the world for Coldwell Banker in 2012. Jennifer Ames is a 20-year real estate veteran with more than $1.5 billion in career sales based in Chicago. The Wall Street Journal named Jennifer one of the top 50 real estate agents in the United States. Wendy Walker is a luxury agent based in Phoenix who was named among the top 1% of Coldwell Banker agents nationally and internationally, winning countless other industry accolades as well.
The fortified Previews certification course pairs the experience and first-hand knowledge of successful luxury agents with industry-leading resources to help agents meet and exceed the expectations of their most affluent clients. The new Previews program provides learning, networking, marketing resources and mentorship to the newest generation of up-and-coming luxury agents.
A completely redesigned luxury website, ColdwellBankerPreviews.com, makes it easy for agents to collaborate and share marketing materials for listings with their peers around the world. The platform will power the Previews® website in multiple languages, underscoring the global appeal of luxury real estate and the strengthening the Coldwell Banker global network. The all-new platform engages luxury real estate agents in over 75 countries globally.
Building off of past years’ successes, Coldwell Banker® recently unveiled its quarterly Homes and Estates magazine. For the first time ever, the magazine, which features top listings from around the world alongside luxury lifestyle content, will be available globally on newsstands and at Barnes and Noble. The magazine will also be distributed to subscribers of Unique Homes and will be available for download on the Previews Inside Out blog.
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 47 countries and territories with more than 84,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.comfor smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
About Coldwell Banker Previews International®
The Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate LLC in 1980 and launched as Coldwell Banker Previews International®, the brand’s luxury homes program. The exclusive group of certified Previews Property Specialists make up approximately 8.5 percent of the independent sales associates affiliated with the Coldwell Banker brand worldwide. Coldwell Banker Previews International participated in more than 25,000 transaction sides of homes priced at $1 million or more in 2015. On average, Previews handles $133.5 million in luxury homes sales every day. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.
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