RICHMOND, VA - (Marketwired - October 19, 2016) - BK Racing announced that sweetFrog premium frozen yogurt has returned to sponsor David Ragan and the No. 23 sweetFrog Toyota Camry for the Alabama 500 at Talladega Superspeedway.
Earlier this season sweetFrog made their NASCAR debut with BK Racing and Ragan at Richmond. Returning for their third race with Ragan and the 23 team, sweetFrog's NASCAR sponsorship has been a natural fit for the rapidly growing chain.
The sweetFrog frozen yogurt chain started in Richmond, Virginia back in 2009. sweetFrog currently has over 340 stores in 25 states, and international locations in the United Kingdom and the Dominican Republic.
"I am excited to have sweetFrog back for Talladega," said Ragan. "I have a Sprint Cup Series win at Talladega, and I would love to put the No. 23 sweetFrog Toyota in victory lane. I love this track and to have such a great company onboard for this race, I am pumped!"
"Our entire team really enjoys working with everyone at sweetFrog," said Doug Fritz, CMO of BK Racing. "We've had two great races with sweetFrog and are excited to have them back at Talladega."
"We are excited to join the BK Racing team in Talladega," said Patrick Galleher, sweetFrog CEO. "David is the perfect person to represent the sweetFrog brand and we are excited to watch and cheer on the No. 23 again!"
sweetFrog (www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.
BK Racing is a NASCAR Sprint Cup Series Toyota Racing team headquartered in Charlotte, North Carolina. Founded in 2012 after acquiring the assets of Red Bull Racing, BK Racing's staff of 60+ employees work to field the No. 23 Toyota Camry driven by David Ragan and the No. 83 Toyota Camry driven by Matt DiBenedetto. 2016 marks BK Racing's 5th consecutive full-time season in the NASCAR Sprint Cup Series.
SOURCE sweetFrog Frozen Yogurt