October 21, 2016 // Franchising.com // Dubai, United Arab Emirates – UFC Gym® today announced that its flagship Middle East location will celebrate its grand opening on Saturday, October 22 in downtown Dubai.
“This is a monumental day for us, as our vision is now a reality,” UFC Gym Chief Executive Officer Hamad Al Sayer said. “UFC is the fastest growing sports brand in the world and our locations will offer fight fans in Dubai a unique opportunity to train like mixed martial artists. The response we’ve received from our residents has been amazing and we look forward to making this location the best Gym in Dubai.”
Located in Bay Square within Business Bay, this 23,000 square foot facility is highlighted by UFC’s world-famous a 24-foot Octagon®, strength training and cardio machines, battle ropes, agility ladders, bag room, large mat areas featuring Brazilian jiu-jitsu, wrestling, and other martial arts for youth and adults. The Gym’s explosive workout environment uses cutting-edge training techniques inspired by UFC athletes and provides members with everything needed for the entire family to sweat, move, live and Train Different®.
“The Middle East is a very important market for UFC Gym and we are tremendously comfortable knowing we have the right partners in place to realize that potential,” UFC Gym Chief Operating Officer Brent Leffel said. “The response we’ve received regarding this facility has been incredible and that’s a testament to Hamad’s team. They’ve embraced our unique fitness concepts and as a result have elevated our brand to another level.”
“Since our soft opening earlier this year, we’ve received great feedback from our members and have outperformed our targets in all of our pre-launch forecasts, UFC Gym – Middle East Chief Operating Officer George Yiasemides said. “We have amazing members along with a fantastic facility, which has proven to be both a great and successful balance. We can’t wait for the remaining residents of Dubai to experience our Gym!”
UFC® middleweight champion Michael Bisping, who recently announced the pending opening of his own UFC Gym location in Costa Mesa, California, will be on hand as a special guest to greet fight fans and future members to the Middle East’s first UFC Gym location.
“It’s no surprise people love working out in our Gyms because they replicate the environment of UFC in so many ways,” Bisping said. “The concept is authentic, the music is loud, the aggression is respectful and the overall environment is amazing. As a fight fan, it’s impossible not to get sucked in!”
Since debuting in 2009, UFC Gym has opened more than 135 locations throughout the United States, Australia, Canada, South America, Vietnam and the United Arab Emirates. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 Gyms expected to open in the next year.
Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC Gym creates training programs to fit all ages and fitness levels. UFC Gym programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC® athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.
Membership includes unlimited access to UFC’s world-famous Octagon® and signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as popular group fitness classes. For more information, please contact the UFC Gym in Downtown Dubai, by calling 800-832-496.
In addition to the corporate owned signature clubs, UFC Gym also offers the unique opportunity to own and operate a UFC Gym franchise domestically and internationally. For franchise information, visit [https://ufcGymfranchise.com/].
For more information about, please visit UFC Gym North Edmonton. For more information about UFC Gym, please visit UFC Gym.com, or follow us on Facebook.com/UFCGym, Twitter or Instagram: @UFCGym. You can also subscribe on YouTube at UFCGym. ;
UFC Gym® is the first major brand extension of UFC®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC Gym creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC Gym’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information about UFC Gym, please visit UFC Gym.com, or follow us on Facebook.com/UFCGym, Twitter or Instagram: @UFCGym. You can also subscribe on YouTube at UFCGym.
Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.
UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 156 countries and territories to more than 1.1 billion TV households worldwide in 30 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
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