October 21, 2016 // Franchising.com // ST. PETERSBURG, FL - Inspired by Small Business Saturday®, Valpak has teamed up with American Express to offer a variety of Shop Small marketing solutions to help drive consumers to shop, support and save at local businesses across the country on Small Business Saturday (November 26) and throughout the year.
Created in 2010 by American Express, Small Business Saturday is celebrated each year on the Saturday following Thanksgiving and has helped inspire a year-round, nationwide Shop Small movement by highlighting the valuable contributions that small businesses make to their neighborhoods. With the new Valpak offerings, merchants accepting American Express can market their businesses with Shop Small branded tools and advertising materials year-round to help reinforce the Shop Small message to customers.
“We've been supporting small businesses through effective direct marketing for nearly 50 years,” said Lisa Sullivan, vice president of marketing at Valpak. “We're thrilled to be part of such a meaningful program. Small Business Saturday and the Shop Small movement tie in perfectly with our message to open the neighborhood, as small businesses help support local families and make for stronger neighborhoods and communities.”
Valpak is recognized for the powerful marketing resources it offers to small businesses that otherwise might not have such an extensive, targeted reach with their limited marketing budgets. Valpak will be showcasing its support for Small Business Saturday and the Shop Small movement across many platforms including its website, the Blue Envelope of savings, and direct mail coupons. Small businesses nationwide can take advantage of Shop Small marketing solutions through Valpak print and digital products, encouraging consumers to Shop Small and support their favorite local businesses.
Businesses can request information about the Shop Small marketing solutions offered by Valpak at valpak.com/thinkbig and consumers can learn more about Small Business Saturday and Shop Small by visiting valpak.com/ShopSmall.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.
November 26 is the seventh annual Small Business Saturday. Dedicated to supporting local businesses that create jobs, boost the economy, and preserve neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners most pressing need: getting more customers.
Shop Small is a nationwide movement dedicated to supporting and celebrating small businesses and the neighborhoods they're a part of, every day of the year.