ERA Real Estate Expands Presence in Texas With New Franchise Affiliation of Starcrest Realty

Madison, N.J. - ERA Real Estate, a global franchising leader, today announced the affiliation of StarCrest Realty LLC based in Dallas/Ft. Worth and Houston, Texas. With two offices and nearly 50 affiliated agents, the firm will now do business as ERA StarCrest Realty.

Established in 2004, the firm is led by Kevin and Anne Alaimo, who have combined expertise in real estate, marketing and corporate learning.

“The franchise affiliation of StarCrest Realty not only strengthens ERA’s position in two key Texas markets, but leverages a community-focused firm committed to growth on multiple fronts,” said Sue Yannaccone, president and CEO of ERA Real Estate. “The company’s entire leadership team exemplifies ERA’s commitment to driving value to customers through unparalleled service, relentless innovation and a fierce determination to grow.”

Over the last decade, StarCrest Realty played a significant role in clearing distressed sales and positioning the Dallas/Ft. Worth and Houston markets for recovery. In addition, the company works with local homeowners to take advantage of federal programs that aim to restore and rebuild communities, such as the Good Neighbor Next Door program. Since its founding, the company has handled nearly 9,000 distressed sales; in 2015, the firm was responsible for $130 million in sales volume.

“Affiliating with ERA Real Estate provides an avenue to position the company for the future by diversifying our lines of business to fuel growth for the firm and our affiliated sales professionals,” said Kevin Alaimo. “In addition, we are looking to expand our service area through strategic mergers and acquisitions.”

“ERA’s comprehensive suite of marketing and technology platforms, coupled with best-in-class learning and development courses will provide our independent agents with ample opportunity to enhance their value proposition to clients and help increase their productivity,” said Anne Alaimo. “These expanded offerings will create an attractive platform for talent attraction as we endeavor to increase our company’s size and scope.” 

About ERA Real Estate

ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and sales associates and approximately 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at:  ExploreERA.com.

SOURCE ERA Real Estate

Media Contact:

Melissa Drake
973-407-7904
melissa.drake@era.com

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