Moe’s Southwest Grill® Aims to Attract New Franchisees in Wisconsin as Chain Expands

Leading Southwest brand continues its expansion with plans for multiple new locations

November 14, 2016 // Franchising.com // ATLANTA – Moe’s Southwest Grill®, a leader in the fast-casual Mexican restaurant space and recently announced by the Harris Poll as the Fast Casual Mexican Restaurant of the Year, today announced it is looking for new partnerships with experienced multi-unit franchise owners as the brand continues its expansion into Wisconsin.

“With multiple locations in neighboring states, Wisconsin represents an important part of Moe’s growth strategy and we’re excited about the brand’s expansion into the region,” said Peter Ortiz, Moe’s Vice President of Franchise Sales. “The Moe’s brand has become a top choice for some of the most successful multi-unit franchise owners in the country, so we’re excited to watch the brand grow here due in large part to the talent of our franchisees.”

As the company looks to open locations throughout the state, they are actively seeking qualified franchisees to develop in the areas in and around Au Claire, Green Bay, Lacrosse, Madison, Milwaukee and Wausau. Moe’s currently operates two locations in the state — in the Green Bay and Pewaukee areas and recently signed a three-store deal with franchisee Sunny Shah in Milwaukee.

Moe’s had a successful year of franchise growth in 2015 with $641 million in system-wide sales, the opening of 68 new restaurants – some in significant markets, including San Antonio, Austin, Dallas and Southern California – and nearly 186 new franchise deals. This growth is fueled by both existing franchisees as well as new partnerships with experienced multi-unit franchise owners with notable portfolios.

Moe’s currently operates more than 650 franchised locations in the U.S., across 39 states. The company has attracted a record number of franchise inquiries in recent years due to its quality leadership, healthy sales-to-investment ratio, and exceptional company performance.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

SOURCE Moe’s Southwest Grill®

Media Contact:

Lauren Tweet
Allison+Partners
(214) 975-8784
Moes@allisonpr.com

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