Pokeatery Set to Grow Fast Casual Poké Concept Through Franchising

Build-your-own poké restaurant concept partners with Fransmart to expand to new markets.

November 30, 2016 // Franchising.com // San Mateo, CA - Pokeatery, the popular Bay Area fast casual poké restaurant, has partnered with franchise development company, Fransmart, and will begin expanding through franchised locations into select target markets.

Husband and wife team, Derek and Joann Chung, were inspired to open Pokeatery and bring their favorite poké flavors of Hawaii to the mainland United States. Joann’s family has a long history in the restaurant business, and has owned sushi restaurants for over 20 years.

With one location currently open in San Mateo, CA, and future locations coming soon to Castro Valley, CA and Austin, TX, Pokeatery is one of the most successful poké concepts in the San Francisco Bay Area.  The menu offers a wide variety of bases, sauces and toppings that can’t be found at other concepts while the branding revolves around high quality, healthy ingredients and responsibly-sourced seafood.

A recent article by Eater predicts the long-lasting scalability of poké restaurants, saying, “the Hawaiian food ‘trend’ has actually been imminent for quite some time”.  The same article also notes that while restaurants that serve poké have nearly doubled in the last two years, the trend shows no signs of slowing down, with those numbers set to triple in certain areas by the year 2020.

Restaurant founder Joann Chung describes the concept as “a modern California twist on the classic Hawaiian flavors of poké, using the highest quality all-natural ingredients in a build-your-own fast casual format, all while focusing on responsibly- and sustainably-sourced seafood.”

Fransmart is the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill, and will serve as Pokeatery’s exclusive franchise development partner.

Current Location:
407 S. B Street
San Mateo, CA 94401

About Pokeatery

Inspired by love of the Hawaiian islands, Pokeatery founders, Joann and Derek Chung, wanted to bring some of their favorite flavors to the mainland, and offer a place where anyone could come and enjoy great poké bowls as a meal whenever they crave it.

Pokeatery has taken the Hawaiian flavors of poké and updated them with a modern California twist, offering several delicious varieties made with sashimi-grade Ahi, Albacore, Salmon and more.  Their sustainably-sourced, quality seafood menu is complemented with quality produce and ingredients.  Pokeatery offers a wide variety of bases, sauces and toppings, allowing customers to create customizable poké bowls in a fast casual atmosphere.

SOURCE Pokeatery


Paul Omps
E: pvomps@fransmart.com


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