Ultra-Premium Men’s Grooming & Lifestyle Club, The Gents Place, Targets Atlanta Market For Growth
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Ultra-Premium Men’s Grooming & Lifestyle Club, The Gents Place, Targets Atlanta Market For Growth

Company Aims to Open at Least 12 Franchise Locations in Atlanta Amidst Boom in Men’s Grooming Trends Nationwide

December 05, 2016 // Franchising.com // DALLAS - The Gents Place, the next level in men’s grooming and lifestyle club, announced today it is aggressively targeting expansion throughout Atlanta, bringing the artful fusion of traditional men’s grooming techniques paired with modern spa amenities and service offerings to the state of Georgia. As part of its expansion efforts, the men’s grooming and lifestyle club aims to open at least 12 franchise locations, targeting Atlanta sub-markets including Buckhead, Sandy Springs, Midtown and West Midtown, Brookhaven, Druid Hills, Decatur, Dunwoody, Peach Tree Corners, Johns Creek, Alpharetta, East Cobb and Inman, among others.

“There’s no refuting that the male grooming industry is on the rise, mounting into what is now a multi-billion dollar enterprise that continues to grow and develop each and every year,” said Ben Davis, CEO and founder of The Gents Place. “We’ve seen evidence of this continued growth in metropolitan areas across the country with Atlanta being one of these major growth cities. After witnessing the success and customer satisfaction throughout our four current locations, we feel confident that we can impact this ever-growing market by helping the men of Atlanta look and feel their most confident self. This is a great opportunity for entrepreneurs to get in on the ground floor to launch The Gents Place in the Atlanta market.”

Additionally, NFL Hall-of-Famer and co-owner of The Gents Place Emmitt Smith will play an integral role in the brand’s success throughout the Atlanta market and beyond. Smith joined The Gents Place executive lineup after becoming a member in Dallas, crediting the quality of service and unparalleled guest experience for sparking his entrepreneurial interest in investing in the brand.

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men’s grooming and lifestyle clubs in town, they can also take advantage of all of the luxuries of a modern spa. In addition to offering men’s grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including Rascal, Truefitt & Hill and Lakme, among others.

The Gents Place plans to open 150 franchised locations over the next five years. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland and Virginia. Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing, hands-on training for salon employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

To learn more about ownership opportunities with The Gents Place, contact Bret Franson, director of franchise development at bfranson@tgpfranchising.com or visit http://www.tgpfranchising.com. Financing is available through the Small Business Administration for qualified franchisees. For more information visit https://www.franchiseregistry.com. Follow The Gents Place on Facebook, Twitter and Instagram for the latest news and trends.

The Gents Place’s robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. Earlier this year, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.

About The Gents Place

The Gents Place is the next level in men’s grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit thegentsplace.com

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team’s deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

SOURCE The Gents Place

Media Contact:

Courtney Whelan
Account Executive
Fish Consulting, LLC
O: (954) 893-9150



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