Sotheby's International Realty Brand Expands Presence in Michigan

Beacon Sotheby’s International Realty to Service Luxury Residential Real Estate Market along Lake Michigan Shoreline

December 07, 2016 // Franchising.com // MADISON, N.J. - Sotheby’s International Realty Affiliates LLC today announced that the Real Estate Firm - Van Horn Team in Holland, Michigan, is the newest member of its network and will now operate as Beacon Sotheby’s International Realty.

Founded in 2005, the boutique firm is owned and operated by Chad Van Horn. In addition to Holland, Beacon Sotheby’s International Realty will provide luxury residential real estate services to communities along the Lake Michigan shoreline including Grand Haven, Saugatuck/Douglas, and South Haven.

“The Lake Michigan shoreline is an enticing second home location, with Holland as an anchor for the luxury real estate market, offering the best of the waterfront lifestyle,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “We are proud to welcome Chad and his team at Beacon Sotheby’s International Realty to our network.”

“We pride ourselves on nurturing our client relationships and operating with open communication, transparency, honesty and integrity,” said Van Horn. “The affiliation with the Sotheby’s International Realty® brand brings an incomparable value proposition to our clients and our marketplace. The brand heritage, unique marketing approach and the people in the network drew us to the brand and we are thrilled to now offer increased global exposure, a vast referral network and sophisticated marketing programs to our clients.”

Beacon Sotheby’s International Realty is located in historic downtown Holland. The firm is one of four independently owned and operated Sotheby’s International Realty affiliate companies in Michigan; also operating in the state are Harbor Sotheby’s International Realty, Shore Sotheby’s International Realty and Signature Sotheby’s International Realty.

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. Beacon Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

SOURCE Sotheby’s International Realty Affiliates LLC

Contact:

Lindsey Scharf
Senior Manager, Brand Content and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-5596
Lindsey.Scharf@sothebysrealty.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is offering you something fresh.
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)