MECHANICSBURG, PENNSYLVANIA (PRWEB) December 08, 2016 - Russ DiGilio, founder and owner of Duck Donuts Franchising Company LLC, announced the first national #QuackGivesBack campaign which supported local breast cancer organizations during National Breast Cancer Awareness Month in October.
“This was our first franchise-wide Quack Gives Back initiative, and we’re very pleased with the participation in every franchisee’s community,” says DiGilio. “Breast cancer is no respecter of month, and we were excited to not only raise our own awareness on the research and early treatments of this disease but to help continue the conversation all year long.”
“Encouraging our franchisees to choose their own local breast cancer organizations to support made the cause personal for everyone. We consider our company like a family and encouraged each store to invest in an organization, foundation, or individual in their own community. In our Mechanicsburg Duck Donuts store, we rallied in support of an employee’s mother, Christina Warner, who is battling breast cancer. We were able to donate $2,000 toward her fight, but more importantly, all of us joined in support of Christina and her family,” says Marissa DiGilio, Training & Operations. “Championing breast cancer awareness is critical to finding a cure. An estimated one in eight U.S. women will develop the disease over the course of her lifetime.”
“Raising awareness is part of the fight against breast cancer,” says Ms. DiGilio. “Franchise-wide, Duck Donuts stores offered pink ribbon sprinkles and pink ribbon donut assortments. Customers who purchased pink ribbon assortments received exclusive coupons.”
The Duck Donuts corporate team supplied each store with pink breast cancer hero t-shirts for employees to wear to show their corporate commitment on a health care issue that kills more U.S. women than any other cancer, besides lung cancer, according to the American Cancer Association.
“The team at our Cary and Raleigh, North Carolina stores donated $1 of every single pink ribbon donut purchased and $4 of every pink ribbon donut assortment purchased to the Triangle’s Pretty in Pink Foundation to raise over $1,100 combined,” says Ms. DiGilio. “At the Newark, Delaware location, the Delaware Breast Cancer Coalition received a percentage of October’s sales. Our Charlotte store donated to the Carolina Health Care System-Levine Cancer Institute as well as supported the medical expenses of store employees.”
In 2016, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in women in the United States. About 2,600 new cases will occur in men as well. Over 40,450 women are expected to die from the disease in 2016 alone.
Duck Donuts emphasizes the importance of giving back to the local community through their #QuackGivesBack initiatives every month. “Our mission is twofold,” says Russ DiGilio, “to serve the most amazing warm, delicious & made-to-order donuts, and to contribute to the communities we call home.”
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Duck Donuts was founded in 2006 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order!TM donuts, and when we couldn’t find one, we decided to start our own.”
By 2011, Duck Donuts had expanded to four Outer Banks locations and the donut business was so successful that DiGilio was continuously approached about franchise opportunities and by fans who begged for a Duck Donuts in their communities. The first franchise opened in Williamsburg, VA, in 2013, and there are now 29 open franchise locations and 126 signed contracts.
Duck Donuts store openings are scheduled for:
“We discovered that the most powerful marketing advantage we have is the aroma of warm donuts wafting from every store. Our light vanilla cake donut is a little crispy on the outside and fluffy on the inside, made fresh right in front of you, hand-dipped in hot icing, and sprinkled with your choice of delicious toppings and drizzles. It’s that simple.”
Children love to stand on the strategically placed step in the waiting area, allowing them to see the entire process, as the donut machine cooks and carries their donuts down the line, where they are dipped, topped, packaged, and served warm in the box. Duck Donuts serves its own signature coffee blends—Riptide Roast, Light House Blend, and Sunset Pier Decaf with new special seasonal flavors changing throughout the year—and offers breakfast options, as well as catering services. Indoor and outdoor seating is available at most locations.
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SOURCE Duck Donuts
Anne Deeter Gallaher
Deeter Gallaher Group LLC