Sotheby's International Realty Brand Enters Fiji
Zealand Sotheby’s International Realty to Provide Luxury Residential Real Estate Services in New Global Market
December 14, 2016 // Franchising.com // MADISON, N.J. and NEW ZEALAND - Sotheby's International Realty Affiliates LLC today announced that it has signed an agreement with New Zealand Sotheby's International Realty to expand the firm’s operations into Fiji, which will increase the global footprint of the Sotheby's International Realty® brand.
“Fiji is known for its unique beauty and global appeal, which are attractive to the international buyer,” said Philip White, president and chief executive officer of Sotheby's International Realty Affiliates LLC. “The Sotheby's International Realty brand is dedicated to providing luxury real estate services in the most sought after destinations in the world. We are proud to expand our brand presence into Fiji.”
New Zealand Sotheby’s International Realty joined the Sotheby’s International Realty network in 2006 under the leadership of Co-Owners and Managing Directors Julian Brown and Mark Harris. Since then, the firm has expanded and now has 12 office locations throughout New Zealand with plans to open an office in Fiji in the first quarter of 2017.
“The time was right to make a strategic move to expand our operations into Fiji due to an increasing interest in the islands from international buyers and its proximity to New Zealand in the South Pacific,” said Harris. “Fiji is an ideal holiday destination, boasting a secluded an exquisite lifestyle with over 300 islands, while also easily accessible with non-stop flights from major financial hubs around the world.”
The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. New Zealand Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby’s International Realty Affiliates LLC
Director, International Marketing, Asia Pacific
Sotheby's International Realty Affiliates LLC
National Brand and Marketing Director?
New Zealand Sotheby’s International Realty
2nd Floor, Mountaineer Building Cnr Shotover and Rees Street
Queenstown, New Zealand
+64 3 441 0120
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances