Complete Nutrition™ Unveils New Weight Management Product, Meal Plan & 21-Day Challenge

Nutritional Supplement Franchise Introduces Citrine and the Fast Track 21-Day Meal Plan

OMAHA, Neb. - December 28, 2016 - (BUSINESS WIRE) - With the top New Year’s resolution being losing weight and becoming fit, Complete Nutrition stores nationwide will introduce a new product, Citrine, designed to give individuals the energy and focus they need to eat better, feel better and stay on track with their weight management goals. After months of research and development, the product will hit the shelves on Jan. 9, 2017.

The Citrine supplement includes several clinically-tested ingredients, including Sensoril™ Trim (to support weight loss), Advantra Z® (to support weight loss), Teacrine® (to boost focus and energy), CapsiMax® (to support weight loss and increase BMR) and Huperzine A (to increase focus).

Taking a consultative approach to health and fitness, the 150+-store nutritional supplement retailer will also introduce a comprehensive Fitness Journal designed to help individuals break bad habits, track their progress and reach their fitness goals. Included in the Journal are tips for a healthy, nutrition-conscious diet, an exercise guide and additional information to support being fit. The Fitness Journal also includes a step-by-step Fast Track 21-Day Meal Plan designed specifically for Complete Nutrition by Sarah Berndt, MS, RD.

While the new product and Fitness Journal aren’t available until Jan. 9, 2017, Complete Nutrition is helping customers get a jump start on their fitness goals with a one-day 20 percent-off sale on Dec. 28, 2016, on all in-store products.

“There’s a lot of noise in the industry right now about changing strategies and offering new lower prices. At Complete Nutrition, we believe in our model and always have. We are about empowering people to get results. Through our consultation approach and great products we help customers reach their goals,” said Jim Heidenreich, CEO of Complete Nutrition. “When we developed the formula for Citrine and the 21-Day Fast Track Meal Plan I knew we had something amazing to deliver our customers that built on our DNA of helping everyone achieve results. I can’t wait to hear their success stories.”

Heidenreich, who committed to complete the 21-day challenge himself, said to show how confident the company is in the product and program, customers who buy Citrine, complete an in-store BodyComp Analysis and come back in after 21 days will receive one-dollar for every pound lost. “Our goal is to give $100,000 back to our customers, which also means we helped people lose over 100,000 pounds of weight. Now that’s impressive,” said Heidenreich. Heidenreich will share his journey, along with other Complete Nutrition customers, on the brand’s FUEL Blog.

About Complete Nutrition

Complete Nutrition is a national retail franchise offering a wide variety of high-quality weight management, fitness and wellness supplements. Since 2005, Complete Nutrition has been helping people achieve their fitness and wellness goals through a consultative approach that applies insights gained through a body composition (BodyComp™) analysis and pairing those results with exclusive supplements. For more information about Complete Nutrition, call 866-366-5766 or visit Follow Complete Nutrition on Facebook at and Instagram at

SOURCE Complete Nutrition


Alissa Stevens
Fishman PR
847-945-1300, ext. 257



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