Jamba Introduces Super Blend Smoothies™ Created with Celebrity Trainer Harley Pasternak

Smoothies Inspired by Pasternak’s “Body Reset” Philosophy Highlight Benefits of Blending

FRISCO, Texas--(BUSINESS WIRE)--Jamba, Inc. (Nasdaq: JMBA), a leading lifestyle brand with a passion for making healthful living fun, will introduce its Super Blend Smoothies™ as a first step in the company’s renewed focus on highlighting the benefits of blending. The smoothie line, available on January 18, was developed in collaboration with Harley Pasternak, celebrity fitness trainer, blending expert, and New York Times best-selling author of “The Body Reset Diet.”

Jamba’s new Super Blend Smoothies are an ideal meal replacement for people on-the-go, providing optimal nutrition by blending a signature combination of protein, fiber, and healthy fats.

Fun Fact: When blended, fresh ingredients become more easily metabolized.

These smoothies are inspired by Pasternak’s 5-day Body Reset philosophy built to reset your palate, appetite, metabolism, and digestion. The three new blends include:

  • Apples ‘n Charge™: A blend of apples, bananas, pumpkin seeds, Greek yogurt, milk, cinnamon and honey
  • PB ‘n Jealous™: A blend of fresh berries, peanut butter, whey protein, milk, and chia
  • Green Up ‘n Go™: A blend of cucumber, apple, spinach, grapes, Greek yogurt, pumpkin seeds and lemon juice

“I’ve spent my career helping celebrities understand the benefits of blending,” said Harley Pasternak, celebrity fitness trainer and best-selling author. “Until now, my clients had to blend at home or at my studio. Through my partnership with Jamba, everyone can enjoy convenient access to these nutritious Super Blend Smoothies and begin feeling their best right away.”

Dave Pace, CEO of Jamba Juice shared, “Jamba was founded on the principle that blended is better, and we’re excited to partner with Harley to help customers understand the real benefits of blending and how Jamba can make healthy living easy and fun.”

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a leading healthy lifestyle brand with a passion for inspiring and simplifying a fit and fun lifestyle through a selection of smoothies, fresh-squeezed juices and food items including Super Blend Smoothies™, Energy Bowls™, hot oatmeal, breakfast wraps, sandwiches and Artisan Flatbreads™.

Through its wholly-owned subsidiary, Jamba Juice Company, there are 896 Jamba Juice store locations globally, 759 Franchise-operated stores in the United States, 68 Franchise-operated international stores and 69 Company-owned and operated stores, as of September 27, 2016. Jamba Juice Company continues to expand the Jamba® brand by direct selling of consumer packaged goods (CPG) and licensing its trademarks. CPG products for at-home enjoyment are available online and through select retailers and Jamba® outlets in the United States. For more information visit www.jambajuice.com or contact Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

 

Contacts

For Jamba, Inc.
Jessica Nunez, 972-380-9595 ext. 3375
jessica@truepointagency.com

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