Sotheby's International Realty Expands Presence into New Market in Pennsylvania
Piatt Sotheby’s International Realty to Serve Luxury Residential Real Estate Market in Pittsburgh
January 12, 2017 // Franchising.com // Sotheby’s International Realty Affiliates LLC announced that an affiliate of Millcraft Real Estate Services in Pittsburgh, Pennsylvania, is the newest member of its network and will now operate as Piatt Sotheby’s International Realty.
With over 60 years of experience in the real estate industry, the boutique firm will be led by Lucas Piatt, owner, and Mark Jennings, managing broker. Piatt Sotheby’s International Realty will serve the luxury residential real estate market in the greater Pittsburgh area.
“In the past decade, Pittsburgh has undergone a cultural and technological renaissance and has a budding culinary and arts scene,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “The luxury residential real estate market is also growing as new development properties are being built in downtown Pittsburgh and the surrounding neighborhoods. We are proud to welcome Piatt Sotheby’s International Realty to our network.”
“The depth of knowledge we have accumulated over the years allows us to provide the highest level of customer service to our clients while staying true to our strong-rooted business ethics,” said Piatt. “We help our clients buy and sell the most distinctive properties in the Pittsburgh area and are thrilled to be affiliating with the Sotheby’s International Realty® brand, bringing our business to a global network with some of the finest real estate firms from around the world.”
Piatt’s brokerage firm is deeply committed to innovative projects that have changed the landscape of the Pittsburgh region without compromising the integrity of the environment, and in additional, it is heavily involved with philanthropic initiatives with numerous charitable organizations in the region.
Piatt Sotheby’s International Realty is located at 260 Forbes Ave, Suite 1525, in Pittsburgh. With this addition, the Sotheby’s International Realty brand now has three independently owned and operated affiliate companies in Pennsylvania; also operating in the state are Kurfiss Sotheby’s International Realty in Philadelphia and surrounding Bucks County, and Lusk & Associates Sotheby’s International Realty in Lancaster County and south-central Pennsylvania.
The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. Piatt Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby’s International Realty Affiliates LLC
Senior Manager, Brand Content and Communications
Sotheby's International Realty Affiliates LLC
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