Painting with a Twist Raises Nearly $106,000 for Vera Bradley Foundation for Breast Cancer
Leading Paint-and-Sip Franchise Hosts Nationwide ‘Painting with a Purpose’ Events, Presents Foundation’s Largest Donation
MANDEVILLE, La. - January 18, 2017 - (BUSINESS WIRE) - Painting with a Twist®, the nation’s original and largest paint-and-sip franchise, raised $105,831 throughout the month of July to benefit the Vera Bradley Foundation for Breast Cancer through the company’s charitable arm, Painting with a Purpose. This is the largest donation the Vera Bradley Foundation for Breast Cancer has ever received from a third party fundraising event.
As part of the program, 154 local Painting with a Twist studios held charity events through Painting with a Purpose, part of the businesses’ commitment to giving back through painting parties. Each location chose paintings that were specially selected for the event and a portion of the proceeds went to the Vera Bradley Foundation for Breast Cancer. At certain locations, owners held auctions, raffles and sold paintings to raise additional money for the cause.
2016 marks the fifth year of the partnership. To date, Painting with a Twist studios have raised more than $346,400 for the Vera Bradley Foundation for Breast Cancer. Painting with a Twist co-founders and industry pioneers Cathy Deano and Renee Maloney are dedicated to giving back to local communities with their roots firmly planted in the non-profit world.
“We’re thrilled to continue supporting the Vera Bradley Foundation for Breast Cancer and are proud to have donated the largest gift ever to the foundation from a third-party fundraising event – surpassing our donation last year by more than $10,000,” said Deano. “Crossing the $100,000 mark wouldn’t have been possible without the passionate involvement from our franchise partners. We love to continue raising money for a great cause such as the Vera Bradley Foundation for Breast Cancer, and our customers and franchisees make that possible.”
At Painting with a Twist, guests come together to experience a unique ‘getaway’ that includes friends, paint and the option to BYOB. Led by local art instructors, guests paint on bare canvases using paint and brushes provided by the studio. There are more than 8,000 original pieces of copyrighted artwork, ranging from landscapes, abstracts and cityscapes, to creative renderings of animals, iconic buildings and florals, which have all been conceptualized and produced by Painting with a Twist art instructors.
“Our largest charity partner event year after year continues to be Painting with a Purpose,” said Lynda Houk, executive director of the Vera Bradley Foundation for Breast Cancer. “Painting with a Twist’s generous donation provides the Vera Bradley Foundation for Breast Cancer with necessary means to help make medical advancements and set a world-wide standard in breast cancer research. Simply put, they’re enabling us to accomplish what we’ve set out to do.”
To learn more about Painting with a Twist, visit: https://www.paintingwithatwist.com.
About Painting with a Twist®
Painting with a Twist, based in Mandeville, Louisiana is the leading paint-and-sip franchise with 320 studios in 36 states. Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist began franchising in 2009 and provides customers with paint, a canvas and brushes that lead to a fun evening with friends and a finished piece of art. The company maintains a strong focus on giving back to the local community and was recently recognized by the International Franchise Association’s Franchise Education & Research Foundation’s Franchising Gives Back Awards. To date, Painting with a Twist has donated more than $3.25 million through their charity arm, Painting with a Purpose. As the fastest-growing franchise in the industry, Painting with a Twist has been ranked the No. 1 Paint and Sip franchise as part of Entrepreneur magazine’s annual Franchise 500 edition for the past four years. For more information about Painting with a Twist’s franchise opportunity, visit www.paintingwithatwistfranchise.com.
About The Vera Bradley Foundation for Breast Cancer
The Foundation is celebrating its 20th year of funding the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis, Indiana. Since 1998, the Foundation has played an integral role in changing the face of breast cancer research by supporting more than 30 labs and more than 35 researchers and clinicians who are leading major advancements in drug therapies and setting a world-wide standard. To date, the Vera Bradley Foundation for Breast Cancer has raised $28.1 million. The Foundation receives funding through national events, generous gifts from Vera Bradley (Nasdaq:VRA), and through donations on verabradley.org.
SOURCE Painting with a Twist®