Toys“R”Us® Raises More Than $5.4 Million to Benefit Toys for Tots

Annual Fundraiser Guaranteed a Visit from Santa for Millions of Children in Need this Holiday Season

January 17, 2017 // Franchising.com // Wayne, NJ – Toys“R”Us® today announced that its nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation, in conjuction with donations from the Toys"R"Us Children's Fund, raised more than $5.4 million and collected a record-breaking 550,000 toys – ensuring a very Merry Christmas for millions of kids around the U.S. The partnership, now in its thirteenth year has raised more than $53 million and collected approximately 4.5 million toys.

To Tweet: We’ve got that #GivingIsAwesome feeling! @Toysrus raised $5.4 million for @ToysforTots_USA in 2016.

In addition to donating $1 to Toys for Tots for every new Wish List created on the Toys“R”Us website between Thursday, October 27 and Saturday, November 19, the company kicked off the season of giving with a massive toy donation to the charity – more than $1 million worth of must-have Shopkins toys. Once again, Toys“R”Us also called in the big guns in the form of NBA superstar, Shaquille O’Neal to help spread the word about the campaign.

“There are 15.5 million children in the U.S. living in poverty and in jeopardy of feeling forgotten, particularly at Christmas,” said Amy von Walter, President, Toys“R”Us Children’s Fund. “Our brand is responsible for bringing joy to kids’ faces – regardless of their economic situation - and for more than a decade, we’ve been fortunate to have generous customers who share our wish for all kids to feel that joy during the holidays.”
TFT Marines 2016 TFT shopkins 2016

“Toys“R”Us plays a tremendous role in helping Toys for Tots during the season of giving,” said LtGen Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. “The company has been a champion of our giving efforts. Thanks to their generosity and hard work, we’ve been able to deliver gifts to millions and millions of children over the years."

About the Toys“R”Us Children’s Fund

For the past 24 years, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has provided more than $125 million in financial support and partnership to countless children’s charities that share the Fund’s mission to keep kids safe and help them in times of need. Together with Toys“R”Us, Inc., the Toys“R”Us Children’s Fund continues to work with organizations to bring awareness to causes and further programs that positively impact the lives of children and families nationwide.

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has contributed more than $125 million to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial support and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

SOURCE Toys“R”Us

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