Johnny Rockets' Brand Refresh Catapults Brand To New Heights
All-American Restaurant Franchise Sees Explosive Growth in 2016 and Looks Ahead to Bigger 2017
LAKE FOREST, Calif. - Jan. 24, 2017 // PRNewswire // - Johnny Rockets, the global restaurant franchise known for its classic all-American fare, opened a brand record setting 61 restaurants in 2016, including 23 domestic openings and expansion into six new countries. In conjunction with the most restaurant openings in brand history, 2016 also marked additional firsts for Johnny Rockets, including its first restaurant in Hawaii and first stand-alone Drive Thru, located in El Paso, Texas.
One of the key impacts on Johnny Rockets' expansion in 2016 was the introduction of a brand refresh designed to evolve the brand from its traditional diner roots to a modern, fresh design and experience. The Diner 2.0 brand refresh includes new décor and high-efficiency kitchen equipment that has yielded up to a 58.2 percent increase in peak hour capacity. Diner 2.0 is featured in 35 Johnny Rockets, including three restaurants in Maryland located in Clarksburg, Georgetown and Arundel Mills.
"Johnny Rockets truly experienced a brand evolution in 2016," says James Walker, President of Operations and Development. "From our brand refresh that received great feedback from our guests and franchisees, to our Drive Thru prototype that came to fruition and is exceeding expectations, we have updated our offerings to meet our guests where they are, no matter if they want to enjoy a sit-down meal with their friends or if they are looking for a quick bite on-the-go. All of this – especially the brand refresh – is a crucial part of our brand's evolution, and we plan to update more than 25 franchise and five corporate locations to Diner 2.0 in 2017."
Along with introducing a Drive Thru expression, Johnny Rockets also rolled out Express and Kiosk prototypes in 2016, specifically designed to deliver the quality dining experience and Johnny Rockets fare, including made-to-order burgers, hand-spun shakes and crispy fries, to on-the-go guests at faster speeds. Johnny Rockets' development strategy will emphasize available franchising opportunities with Express and Drive Thru in 2017.
"We have seen our recent changes and new strategies have a direct impact on our growth," says James Walker, President of Operations and Development. "We achieved more than 10 percent unit count growth, growing our system wide restaurants to 385 by the end of the year. While 2016 was a standout year for us, we are excited to continue building on the momentum as we look forward to the new year."
To learn more about franchising opportunities available with Johnny Rockets, visit www.johnnyrockets.com.
About Johnny Rockets
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain's signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 385 franchise and corporate locations in 31 countries around the world. For more information, visit www.johnnyrockets.com.
SOURCE Johnny Rockets