January 26, 2017 // Franchising.com // Irvine, Calif. – Taco Bell’s latest food innovation makes its highly-anticipated debut on menus nationwide today. The Naked Chicken Chalupa is the first shell made entirely of marinated all-white meat chicken.
The innovation didn’t come without ruffling a few feathers, however. Opposition from The Council For Eating Fried Chicken The Same Way You Always Have left some wondering if it was too innovative, but now people across the nation can experience the mouthwatering combination of all-white meat, antibiotic-free* chicken, fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch.
Taco Bell took its celebrations for the Naked Chicken Chalupa underground to escape the watchful eyes of The Council, with a Taco Bell Speakeasy in New York City. New Yorkers made reservations via a chalupa hotline to gain access to the Speakeasy and a chance to preview the deliciousness of the Naked Chicken Chalupa before its nationwide launch. The two-day pop-up reached maximum capacity with over 1,000 reservations.
Those unable to join Taco Bell for the Speakeasy can now get the Naked Chicken Chalupa for just $2.99 or in a $5 Box including a Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink. The crisp crunch and kick of spice bring a flavor to the menu like never before.
* Chicken raised without antibiotics important to human-medicine
SOURCE Taco Bell