Steven M. Fassberg, the Founder of The Original Brooklyn Water Bagel Co. Creates the World’s First Banini

Union between panini and bagel to hit stores with introductory Banini Bundle offer – w/ drink & side.

January 30, 2017 // Franchising.com // Who: The Original Brooklyn Water Bagel Co. (“Brooklyn Water Bagel”), founded by legendary Brooklynite Steven M. Fassberg, has created the world’s first Banini. This union of a bagel and a panini will be available to order at participating locations nationwide. To commemorate this menu expansion, Brooklyn Water Bagel has created the Banini Bundle for a limited time introductory offer. Brooklyn Water Bagel is a leader in the fast casual industry specializing in breakfast and lunch deli creations honoring an authentic Brooklyn-style menu and using a proprietary 14-step water filtration process to produce authentic Brooklyn bagels, specialty baked goods and artisan-roasted coffee products via “Brooklynized™” water.

What: Brooklyn Water Bagel has combined its famous Brooklynized™ bagels with the pressed perfection of a traditional panini sandwich to bring you the world’s first-ever Banini. Each made-to-order sandwich is served in Brooklyn Water Bagel’s official Banini Box and features their signature house-roasted meats or deli salads pressed between a crunchy on the outside, soft on the inside Banini, with five options to choose from:

  • Chicken/Turkey BLT fresh-roasted chicken or turkey, crisp bacon, lettuce, tomato
  • Chicken Bacon Avocado fresh-roasted chicken, fresh avocado, baby spinach, crisp bacon, tomato, lemon aioli
  • Monte Cristo fresh-roasted turkey, ham, melted Swiss cheese, thousand island dressing
  • Tuna Melt fresh albacore tuna salad, melted American cheese, tomato
  • Turkey Avocado turkey, fresh avocado, baby spinach, tomato, lemon aioli

“I crafted the world’s first Banini – a union between a hot fresh pressed panini and bagel – with the goal of creating a cutting-edge proprietary lunch menu item that would incorporate the consistency of our beloved bagel in a non-traditional format,” says Brooklyn Water Bagel founder Steven M. Fassberg. “The new Banini is a mouthwatering gourmet sandwich available in assorted varieties with the signature flavor and crunch of our Brooklynized™ bagels. There really is nothing comparable to this unique sandwich.”
To herald the arrival of this revolutionary sandwich, Brooklyn Water Bagel presents the Banini Bundle, an introductory offer including your choice of a Banini, a side and a 24oz. soda (prices vary by location).

When/Where: Discover the Banini and grab a bundle after 11 a.m. at participating Brooklyn Water Bagel locations nationwide. To find a Brooklyn Water Bagel near you, visit www.brooklynwaterbagel.com/locations.

About Brooklyn Water Bagel

Since its establishment in 2008 by Co-Chairman and Founder Steven M. Fassberg, The Original Brooklyn Water Bagel Co. has seen remarkable growth and success. A proprietary 14-step water filtration process replicates the water flowing from the Catskill Mountains into Brooklyn to “Brooklynize™” it in every store location nationwide. The proprietary water is used to make all of The Brooklyn Water Bagel’s baked goods and beverages. The Florida-based brand currently operates 24 restaurant locations in 6 states: Florida, North Carolina, Maryland, California, Georgia and Massachusetts. In addition to featuring authentic Brooklyn-style bagels, The Original Brooklyn Water Bagel menu includes egg sandwiches, deli sandwiches, omelets and muffins along with a variety of farm-sourced and artisan-roasted coffee blends.

SOURCE The Original Brooklyn Water Bagel Co.

Contacts:

Michelle Soudry
The Gab Group
msoudry@thegabgroup.com
561-750-3500

Kellie Gannon
The Gab Group
kellie@thegabgroup.com
561-750-3500

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