Ben And Jerry’s Unveils Bold New Novelty With Pint Slices, Filled With Chunks And Swirls

February 02, 2017 // Franchising.com // Burlington, VT - A new player with a familiar name is rolling into the competitive novelties ice cream segment. Ben & Jerry’s will expand its offerings this month with Pint Slices - a round, single-serving of chunks and swirls, enrobed in a decadent chocolatey coating. It’s a to-go order of ice cream goodness that’s easy to take on the road, and hard to resist.

The ice cream novelties segment is a $4.2 billion business, according to Neilsen Scantrack (52 weeks ending Dec. 2016). “We know our fans love our pint flavors, they love our big chunks, and 82% of our fans already enjoy novelties,” said Dave Stever, Chief Marketing Officer for Ben & Jerry’s. “Now we want them to enjoy ours.” Stever added that the company expects its new business to be incremental.

Stever said part of the challenge of developing a novelty was figuring out a way to include the large chunks and swirls that Ben & Jerry’s fans have come to expect. “After years of exploring and refining new equipment, we finally figured it out,” Stever said. An early attempt to include a stick was abandoned because it just couldn’t fit. The shape and size of Ben & Jerry’s latest innovation mirrors a slice cut right out of the middle of the pint. Each Pint Slice is wrapped in a specially-designed, “easy open” pouch that keeps hands clean.

Ben & Jerry’s Pint Slices are made with Fairtrade certified, non-GMO sourced ingredients and are available in four flavors: Chocolate Fudge Brownie, Chocolate Chip Cookie Dough, Vanilla Peanut Butter Cup, and Americone Dream.

All four flavors will be available in 3-count boxes nationwide beginning in February 2017. They will be found in the novelty section of the ice cream aisle (MSRP $4.99). Chocolate Chip Cookie Dough Pint Slices will also be sold individually (MSRP $2.99), and will be available in convenience stores and Scoop Shops nationwide.

To learn more or to find Pint Slices near you, go to www.benjerry.com/pintslices.

About Ben & Jerry’s

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2016 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

SOURCE Ben & Jerry’s

Media Contact:

Laura Peterson
Public Elations Manager, North America
Ben & Jerry's
Work 802 923-2679
Cell 802 825-2129

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Uberrito Fresh Mex
Our customers want more than food. They want unique flavors, variety, and a great experience.
LaRosa Grill
La Rosa started as a single restaurant in 1994 that has grown today, into a food chain for the most discriminating of taste, authenticity & value.
Pronto Insurance
As a franchise owner with Pronto Insurance, you can capitalize on the incredible demand for our insurance products as you build a fulfilling life for...
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.