Burger 21 Highlights Modern Appeal with New Restaurant Design
Diverse Design Options and Refreshed Logo Position Brand for Next Steps in Expansion
February 02, 2017 // Franchising.com // TAMPA, Fla. - Burger 21®, an award-winning, “beyond the better burger” fast casual franchise, is celebrating the new year with a new restaurant design and refreshed logo design rolling out in all future and existing restaurants, to be completed in all corporate locations by the end of March. The new design was recently unveiled at the opening of the brand’s Sterling, Virginia, location and features a more modern look to match Burger 21’s innovative and creative menu. In addition to four footprint options now available to franchisees, the new interior design incorporates more natural materials and bright colors, accentuating the company’s multi-generational consumer appeal.
“Burger 21’s previous interior, while originally modern was more subdued, it was not speaking to our guests. We knew we wanted something that would emphasize our high-quality ingredients and the hand-crafted preparation of our food because those are the stars of the show,” said Arlene Johnston, co-founder and VP of concept development. “This new look gives us an opportunity to tell our brand story in a more modern and fun way.”
The Sterling restaurant reflects the new brand identity created by Terrain Collective, formerly known as Brand Architecture in Orlando, FL. Sterling is one of four different models that are now available for Burger 21 franchisees to select. Options include the original 3,000-square foot model as well as a smaller, 2,000-square foot space, a hybrid version with a full bar and up to 4,000 square feet, and an 1,800 square foot airport footprint.
“Burger 21’s diverse menu is key to giving our guests the innovative experience that keeps them coming back, and we know our franchisees are hungry for diversity as well,” said Johnston. “By offering design options to fit a variety of urban and suburban settings, we can continue expanding into new markets and deliver on our unique brand promise with a design to match.”
Burger 21’s refreshed brand identity is also reflected in a new logo. Modern, straight lines convey an edgy cool look, while the black and white color reflects the classic timeless feel of a favorite burger place.
“Burger foodies seek us out because Burger 21 is a fun and modern place where multiple generations can come together to enjoy chef-inspired burger creations, shakes, salads and more,” said Johnston. “Burgers are a $70 billion business in the U.S. and still growing every year. We are growing and evolving with the industry, and now our restaurants will better reflect that commitment.”
Recognition for Burger 21 includes being named one of Entrepreneur magazine’s Top New Franchises and Restaurant Business’ 50 Fastest-Growing Small Restaurant Chains of 2016. Additionally, the company has been ranked on Fast Casual's Top 100 “Movers and Shakers” for the last four consecutive years, while Burger 21 Founder and President Mark Johnston was acknowledged as one of Fast Casual’s “Top 25 People” of 2014 for his strategic leadership in the brand’s growth and development. Burger 21 also was named one of QSR's "Best Franchise Deals” of 2014.
As the brand continues to expand across the U.S., Burger 21 is actively seeking single- and multi-unit operators with restaurant experience to expand its national footprint across the country. Franchisee candidates should have a minimum net worth of $600,000 and liquid assets of at least $250,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $428,247 – $1,085,164. The initial franchise fee is $40,000; however, reduced franchise fees apply for veterans, minorities and Area Development Agreements of four or more units.
To learn more about ownership opportunities with Burger 21, contact Jim Sullivan at 813.3272 or firstname.lastname@example.org or visit burger21franchise.com.
About Burger 21
With 22 locations now open in Florida, Georgia, Illinois, Michigan, New Jersey, New York, North Carolina, and Virginia, and approximately 15 in development in 6 states, Burger 21 is a “beyond the better burger” fast casual franchise concept founded in 2010. Headquartered in Tampa, Florida, Burger 21 is a chef-inspired brand with offerings including 21 unique burger creations ranging from hand-crafted, freshly ground Certified Angus Beef® to chicken, turkey, vegetarian, shrimp and tuna burgers, fresh salads, all-beef hot dogs, hand-breaded chicken tenders and an extensive shake bar including hand-crafted shakes, floats and sundaes. Since its inception, the company has provided more than $160,000 in contributions as part of its “B Charitable” initiative, in which it donates 10 percent of its restaurants’ sales to local schools and charities on the 21st of each month.
SOURCE Burger 21