The Gents Place Announces Expansion To Austin, TX
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The Gents Place Announces Expansion To Austin, TX

Men's Grooming & Lifestyle Club Will Open Franchise-owned Location in Austin in Fall 2017

February 06, 2017 // // DALLAS - The Gents Place, a lifestyle club bringing men's grooming to the next level, announced today it signed a franchise development agreement to expand the concept to Austin, Texas. New franchisee Paul Terracina will open the brand's first location in the market in Fall 2017.

"For nearly a decade, The Gents Place has experienced tremendous success serving men in Dallas and Kansas City, and we are thrilled to expand our footprint to Austin. Paul is part of a growing trend of millennial entrepreneurs and we're confident his knowledge of and enthusiasm for the brand will help us succeed in Austin," said Ben Davis, founder and President of The Gents Place. "The interest in men's grooming is irrefutably at an all-time high and The Gents Place is positioned to grow rapidly as we capitalize on this trend. Over the next several months, we're expecting to sign several additional franchise agreements to develop clubs across the country."

Prior to becoming a franchisee with The Gents Place, Terracina worked at Massage Heights' corporate office in San Antonio, where he played an integral role in the establishment of Elevated Brands — a brand management and development company that invested in The Gents Place in 2016 to help grow the brand nationally through the franchising model. Terracina worked alongside Elevated Brands CEO Glenn Franson, which exposed the 26-year-old to the ins-and-outs of the franchising industry at a young age.

"I am elated to join The Gents Place team and look forward to playing an integral role in the daily lives of the men who live and work in Austin, helping them to look and feel their most confident selves," said Terracina, who plans to relocate to Austin to open The Gents Place. "Being able to witness The Gents Place's growth firsthand during my time at Elevated Brands and now as an invested partner has given me a passion and loyalty for the company that will continue to grow."

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, but also they can take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill, and Lakme, among others.

The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), as well as one in Leawood, Kansas. The Gents Place plans to open 150 franchised locations over the next five years. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, and Virginia. The brand is aggressively targeting Houston, Atlanta, and South Florida for franchise expansion.

Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing, hands-on training for salon employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

To learn more about ownership opportunities with The Gents Place, contact Bret Franson, director of franchise development at or visit Financing is available through the Small Business Administration for qualified franchisees. For more information visit Follow The Gents Place on Facebook, Twitter and Instagram for the latest news and trends.

About The Gents Place

The Gents Place is the next level in men's grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

Media Contact:

Courtney Whelan
Fish Consulting

SOURCE The Gents Place



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