The Pie Hole to Open New Location in Early 2017
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The Pie Hole to Open New Location in Early 2017

Find happiness with specialty pie and coffee.

February 07, 2017 // // Venice, CA - The Pie Hole, the Los Angeles-based American specialty pie and coffee shop, is pleased to announce that a new location will be opening in Venice in early 2017. The western Los Angeles County location will be the first of three to be opened by the franchisee. The Pie Hole is currently the only specialty coffee shop growing through franchising in the United States.

The Pie Hole was founded out of a lifetime love of pies. Founder and CEO Matthew Heffner has been baking pies with his mother, Rebecca Grasley, since he was a child. After moving to Los Angeles, the pair opened The Pie Hole to make their mouthwatering traditional and creative baked goods available to the public.

All of The Pie Hole’s menu items are made from scratch and by hand, featuring classic family recipes from Grasley’s recipe book that has been passed down 4 generations. The All-American pie shop adds modern twists to their recipes and serves both sweet and savory pies with favorites like the Earl Grey Tea Pie and the Mac ‘n Cheese Pot Pie.

To pair with their one-of-a-kind pies, Heffner and team built a specialty coffee program which rivals the most celebrated coffee shops in the country - complete with Q Graders and certified baristas on staff so customers can enjoy hand pulled espresso drinks using fair trade sourced beans, featured blends, or nitro cold brew from a tap in a comfortable and inviting atmosphere.

“We love coffee,” says founder Matthew Heffner, “We want to bring specialty coffee to people who are curious about better coffee or too intimidated to order something new and different. We hope to provide a comfortable and educational environment where our customers can learn more about the pleasures and comfort of coffee while enjoying a delicious pie. We’re excited to be in Venice and think the food, coffee, and ambience will resonate well with the area’s neighborhood feel.”

Franchisee Hussein Ghacham has experience in the apparel industry including multi-unit retail store ownership, wholesale, development, national and international trade shows, import and export. He is currently researching real estate options for the other 2 units.

The Pie Hole is partnering with Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill.

Current Locations:

714 Traction Ave
Los Angeles, CA 90013

59 E. Colorado Blvd.
Pasadena, CA 91105

6314 Hollywood Blvd
Los Angeles, CA 90028

177 N. Glassell Street
Orange, CA 92866

658 Americana Way
Glendale, CA 91210

About The Pie Hole

The Pie Hole was founded in 2011 by partners Sean Brennan, Matthew & Lindsay Heffner and Rebecca Grasley, the matriarch of The Pie Hole. Featuring 5th generation family pie recipes, and an exclusive line of The Pie Hole organic coffees, we are dedicated to delicious, distinctive flavors and premium ingredients. We make made-from-scratch pies of both the sweet and savory varieties, and custom roast our Fair Trade Organic coffees to demanding specifications. The Pie Hole serves multiple dayparts including breakfast, lunch, dinner and late night, along with the ability to accommodate large orders, corporate parties and weddings. BuzzFeed ranks The Pie Hole on their list of “24 Of The Most Delicious Pies In America”, along with Refinery 29 “The 22 best desserts in all of LA” and on Spoon University’s “50 Things You Need To Eat In LA Before You Die”. The Pie Hole has been featured on The Cooking Channel show Unique Eats and Conde Naste Traveler named the Maple Custard Pie to their “Top 12 Best Pies in America”.

Learn more about The Pie Hole franchising opportunities; [].


Maggie Hall

SOURCE The Pie Hole



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