February 09, 2017 // Franchising.com // MILFORD, OHIO - Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, launched its first app and loyalty program, debuted a new level of franchisee support and re-hauled its training program in 2016, preparing the brand for expansion this year.
Penn Station’s mobile app allows users to find a location, refer a friend via social media, pay for their orders and send digital gift cards. It integrates with Penn Station’s loyalty program, which also debuted last year. Employees scan a barcode from the app at the register, so that customers earn points for their order. For every dollar spent, customers get one point. Points are tracked on the app and customers get notifications when they are eligible for a reward.
Penn Station created a regional franchise consultant program in 2016 to help franchisees assess their business, including profit and loss statements and balance sheets, and makes specific recommendations on ways to improve. To further help franchisees, Penn Station integrated its new career path and training program My Penn Path into the POS system.
“2016 was a great year for Penn Station, and it set us up for success in 2017,” said President Craig Dunaway. “We were thrilled to launch our first app and loyalty program, and customers have given it great reviews. We also spent a lot of time and money fine-tuning how we support franchisees with things like My Penn Path and our new franchise consultant program. These initiatives will help us open more successful restaurants this year.”
Penn Station passed the 300-restaurant milestone in 2016, opening 12 new restaurants throughout the year. Penn Station’s steady growth strategy led the brand to both the QSR Best Franchise Deals list and Forbes’ Best Franchises to Buy list in 2016. In 2017, Penn Station plans to open 15 to 20 new restaurants, mostly to fill out existing markets.
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant. Penn Station was named the best sandwich chain in the Nation’s Restaurant News 2015 Consumer Picks survey.
Penn Station has more than 310 locations in 15 states including Ohio, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. All but one location is franchised. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. Penn Station was named one of the Best Franchises to Buy by Forbes in 2016 and one of the Best Franchise Deals by QSR Magazine in 2016.
Projections call for the opening of 15 to 20 restaurants nationwide in 2017. Penn Station is targeting Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Cleveland and Raleigh for franchise expansion. For more information, visit www.penn-station.com.
SOURCE Penn Station East Coast Subs