Slapfish Swims Across the Atlantic With Franchise Deal in the United Kingdom

The largest seafood fast casual restaurant in the U.S. to expand to the UK in 2017.

February 14, 2017 // // Los Angeles, CA - Slapfish, the largest seafood fast casual concept in the U.S., is excited to announce it will be expanding to the United Kingdom in 2017 through a franchise agreement. The modern seafood shack plans to open 25 restaurants across the United Kingdom over the next 10 years. The agreement also grants the franchisee rights to develop Slapfish in the United Arab Emirates and Ireland, countries for which the franchisee is currently reviewing real estate options.

Known for their mouthwatering menu items such as the lobster roll and chowder fries, Slapfish has seen great success in their current locations. Based out of California, celebrity chef Andrew Gruel founded Slapfish on the idea that fine dining seafood meals could be available in a fast casual setting and still be full of flavor. Chef Gruel originally served Slapfish from a food truck in 2011 and has quickly grown into one of the fastest growing concepts today.

“Having the opportunity to take Slapfish into the UK is something we are extremely excited about,” Gruel mentioned.

“The Slapfish family is looking forward to getting to know our new customers and introduce them to some of our favorite foods. We believe that our lobster fries and clobster grilled cheese will be a hit!”

Slapfish is currently looking for experienced multi-unit food service operators to develop franchise territories in major markets across the U.S. and internationally.

Chef Gruel created the Slapfish brand to revolve around “boat-to-plate” cuisine in a casual, relaxed setting. The brand has been awarded the #3 spot on FastCasual’s 2016 Top 100 Movers & Shakers list as well as being awarded the 2016 MenuMasters Trendsetter Award by Nation’s Restaurant News.

Fransmart serves as Slapfish’s exclusive franchise development partner and is the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries.

About Slapfish

Slapfish is a Modern American Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of gourmet. Slapfish has created a distinct brand that revolves around great “boat-to-plate” cuisine in a casual, relaxed setting. Chef Gruel’s menu boasts a variety of daily and seasonally changing features and bib-worthy dishes with bold flavors. The brand currently has eight units open, with over 100 more in development both domestically and internationally.

Learn more about Slapfish franchising opportunities: [].


Maggie Hall

SOURCE Slapfish



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