DUBLIN, Ohio - Feb. 14, 2017 // PRNewswire // - Today, Wendy's is further enhancing the flavor and tenderness of its chicken by partnering with its suppliers to use 20 percent smaller birds - far surpassing the standards of other restaurant brands. While chicken-quality issues around toughness have been reported across the industry, this change will significantly and immediately improve the tenderness and juiciness of chicken for Wendy's U.S.-based customers.*
Over the past year, Wendy's has improved cooking procedures, launched a better-tasting and better-for-you Grilled Chicken Sandwich, and is now making a nearly $30 million system-wide investment to implement the change to smaller birds across all U.S. Wendy's restaurants. While the size of its sandwiches will remain the same, the chicken Wendy's serves will become more delicious and tender.
"The quality of our food sets us apart from everyone else," said Todd Penegor, president and CEO at Wendy's. "We're making this change because we've seen that smaller birds provide a big benefit for our customers who deserve to eat the most tender and juicy chicken."
Wendy's journey to improve the chicken that it serves every day has included:
Wendy's suppliers are working hand-in-hand with the brand's supply chain co-op, quality assurance and animal welfare experts to implement the changes across the entire U.S. supply of Wendy's premium chicken breasts through the second quarter of 2017 and all suppliers are already raising birds to the new specification.
* Wendy's restaurants in Canada have long sourced from smaller birds and have enjoyed consistently high levels of customer satisfaction.
The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger restaurant chain. The Wendy's system includes more than 6,500 restaurants in 30 countries and U.S. territories. For more information, visit www.aboutwendys.com.
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SOURCE The Wendy's Company