ERA Real Estate Enters Visalia, California with Franchise Affiliation of the Hector Martinez Real Estate Team
February 16, 2017 // Franchising.com // Madison, N.J. - ERA Real Estate, a global franchising leader, announced the affiliation of The Hector Martinez Real Estate Team in Visalia, California. Established in 2012, the firm will now do business as ERA Valley Pro Realty.
Led by Hector Martinez, the company is based in the county seat of Tulare County, one of the most productive agricultural counties in the United States and nestled at the foot of the Sierra Nevada Mountains. Serving the area’s diverse community, ERA Valley Pro Realty works with buyers and sellers living in the area as well as clients who purchase homes as rental properties.
“Drawing on extensive experience as a top-producing sales professional and team leader, Hector Martinez is launching the next phase of his career as he establishes his own company under the ERA banner,” said Sue Yannaccone, president and CEO of ERA Real Estate. “As a driven visionary who is not afraid to think differently about the business of real estate, Hector Martinez represents the next generation of our industry and will play a key role in expanding ERA’s presence in this new market.”
“In order to sustain the level of growth we had achieved over the last few years, our team needed a level of support that would allow us to spend more time on our core business,” said Martinez, broker/owner of ERA Valley Pro Realty. “ERA’s comprehensive technology solutions and marketing programs complement our existing structure, increasing efficiencies and fueling future growth as we look to expand our presence in the region.”
A life-long resident of Visalia, Martinez is also an active board member of the National Association of Hispanic Real Estate Professional’s Fresno/Madera chapter. For many years, ERA Real Estate has partnered with NAHREP at a national level to champion homeownership and wealth building for the Hispanic community while also supporting local chapter leadership across the country.
The affiliation of ERA Valley Pro Realty marks the third California firm to join the brand in 2017, reflecting the brand’s focus on expanding into new markets with growth potential.
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with nearly 45 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and sales associates and more than 2,300 offices throughout the United States and 30 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at: ExploreERA.com.
SOURCE ERA Real Estate