Family-friendly Programming, Unique Menu, Luxurious Seats, Unique New Bar And Movies Galore Await At Alamo Drafthouse's New East Austin Location - Discounted Staff Training Days Begin March 3rd
February 24, 2017 // Franchising.com // Austin, TX - After many years of rumors and planning, Alamo Drafthouse Mueller will open for business starting Thursday, March 9, 2017. The Austin-grown cinema chain's sixth location in the city will feature its signature mix of first-run films and curated specialty programming, premium luxury seats with individual tables, and a new twist on its food and drink menu. Alamo Drafthouse Mueller is also home to Barrel O' Fun, a bar and event space quite unlike any other in the world.
Located in the heart of the Mueller neighborhood right next door to the Thinkery, guests will be able to enjoy an eclectic mix of family-friendly programming, like the upcoming BEAUTY AND THE BEAST Family Party. Guests can also expect to see the best of Hollywood and independent cinema, with an opening slate that includes LOGAN, Studio Ghibli's acclaimed THE RED TURTLE, and the Drafthouse Recommends selection GET OUT.
Staff training days begin March 3rd, 2017, where those eager to get a first taste of Alamo Drafthouse Mueller can enjoy discounted food and non-alcoholic drinks while our staff trains in the new space. Tickets are on sale now, with the first shows on March 3rd and 4th offered exclusively to our highest-level Victory members.
"I love the new theater and think it might be our best cinema yet," says Alamo Drafthouse founder and CEO Tim League. "We have lots of fun surprises in store for the Mueller neighborhood and beyond, in particular our range of programming and events for families and kids."
Alamo Drafthouse Mueller features six state-of-the-art auditoriums that range in size from 45 seats to 140 seats, with combined seating for 609 moviegoers. Free, four-hour validated parking is available in the McBee garage located adjacent to the theater.
The theater will offer its own unique twist on the Alamo Drafthouse's food and drink menu, with new items like the "Chilaquiles" and the "Grilled Jerk Chicken Sandwich" mingling with many longtime Alamo Drafthouse menu favorites like the "Brussels Sprouts, Smoked Bacon and Goat Cheese Pizza."
Inside Alamo Drafthouse Mueller is another destination all its own: Barrel O' Fun.By day it's a family-friendly hall with a vintage boardwalk feel, complete with functioning carnival games. When the sun goes down, however, the "R-E-L" on the sign fritzes out and the space transforms into the "Bar O' Fun." The carnival games fold into the ceiling to reveal a curated selection of fine spirits and craft beers, with an emphasis on barrel-aged offerings (naturally) and craft cocktails.
Barrel O' Fun bar Manager Ryan Hollowell comes to Alamo Drafthouse with deep cocktail and draft beer experience, most recently as the opening bar manager for Lonesome Dove western bistro in Austin. In addition to the rotating local tap wall for the theater and the bar, Ryan will oversee the barrel-aged cocktail program and themed specialty drinks for the cinema. The Barrel O' Fun will also feature an array of old-fashioned soda fountain classics, like the "Pineapple Fizz Up," real egg creams and the "Cherry-Lime Rickey."
"Movies strike a chord with everyone and have the ability to move us in a way that changes our lives," said Hollowell. "I look forward to being a part of Alamo Drafthouse's mission to create unforgettable experiences, while bringing new cocktail ideas and the 'fun' to Barrel O' Fun."
During happy hour and most weekday evenings, Barrel O' Fun will feature a schedule of entertainment that will include DJ sets, live bands, Geeks Who Drink trivia and more. Most live music shows in the space will be all-ages. Families and kids will also enjoy a selection of special events with hands-on creative activities during early evening and weekends.
Barrel O' Fun will offer its own carnival-inspired menu designed to delight both kids and adults alike. Younger palette-friendly eats like hand-battered "Corn Pups" and "Mac n' Cheese" can be found alongside more grown-up dishes, like the "Cedar-Planked Pork Belly."
For developments on Alamo Drafthouse Mueller and Barrel O' Fun, visit us online and follow us on Facebook and Twitter.
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Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. Twenty years later, the now 26-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including a film distribution company, founded in 2010, which has already garnered three Academy Award nominations and Birth.Movies.Death., an entertainment content platform for movie lovers.
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