Elevated Brands Appoints Tim Hicks as New Senior Vice President of Franchise Operations and Development

Experienced Franchise Executive Will Drive Growth for Both Massage Heights and The Gents Place

March 01, 2017 // Franchising.com // SAN ANTONIO – Elevated Brands, the brand management and development company established by the principals of Massage Heights, announced today Tim Hicks has joined its executive team as senior vice president of franchise operations and development. In his new role, Hicks will drive nationwide growth for both Massage Heights and The Gents Place.

“We’re thrilled to welcome Tim to the Elevated Brands executive team and have no doubt his extensive background and experience in leading and growing franchise concepts will make him a valuable asset,” said Glenn Franson, CEO of Elevated Brands. “Throughout his career, Tim has developed innovative strategies that have yielded impressive results and I know that experience will play a significant role in driving our business goals, brand equity and growth as we continue our aggressive expansion across the U.S.”

Hicks brings more than 20 years of experience in leading franchise business relations and field operations for companies such as Gold’s Gym, Mystic Tan, Inc., and Capitol Entertainment Group. Most recently, he served as vice president of franchising of The Bar Method, overseeing all new and existing franchisees and recruitment for the company’s more than 100 locations. Hicks also was on the executive team at Blockbuster Entertainment Inc. for more than 15 years, where he served in numerous roles from vice president of human resource development to vice president of franchising.

“When I was introduced to the executive team at Elevated Brands, I was immediately struck by their commitment not only to growing Massage Heights, but also to leveraging their 10 years in the franchising industry to launch the national franchise development program at The Gents Place,” Hicks said. “I look forward to working with this talented leadership team to help both brands reach the aggressive development and operational goals they’ve set for the next five years.”

Massage Heights - a leader of professional, affordable and convenient therapeutic massage and facial services - aims to have 300 Retreats open 2020, with plans to develop franchised locations in cities like Denver, Kansas City, Tampa-St. Petersburg, San Diego, Nashville, Knoxville and Las Vegas in 2017. Additionally, Massage Heights is seeking area developers to grow the brand in Sacramento, Los Angeles, Dallas, Northern Virginia, Nashville, Tampa-St. Petersburg and Salt Lake City.

The Gents Place - a lifestyle club bringing men's grooming to the next level - currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), as well as one in Leawood, Kansas. The Gents Place plans to open 150 franchised locations over the next five years. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, and Virginia. The brand is aggressively targeting Houston, Atlanta, and South Florida for franchise expansion.

For more information about opening your own Massage Heights franchise, please visit http://www.massageheightsfranchise.com. To learn more about ownership opportunities with The Gents Place, contact Bret Franson, director of franchise development at bfranson@tgpfranchising.com or visit http://www.tgpfranchising.com.

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

About Massage Heights

Massage Heights is a family-owned, membership-based therapeutic services franchise company that provides Members and Guests convenient, professional, affordable resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle, in an upscale Retreat environment. Regular massage and skin therapy services help people look and feel their best from the inside out by aiding in the reduction of stress, pain management and increased relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday.

About The Gents Place

The Gents Place is the next level in men's grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit thegentsplace.com.

Media Contact:

Chelsea Bear
Account Coordinator
Fish Consulting, LLC
O: (954) 893-9150

SOURCE Elevated Brands

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