Chileans, Your Burger Experience Just Got a Whole Lot Bigger … and Better: Carl’s Jr. Arrives in Santiago
Chileans, Iconic global burger brand set to open in Chile
SANTIAGO, Chile - March 02, 2017 - (BUSINESS WIRE) - Global premium burger chain Carl's Jr.® opened its first restaurant today in Chile pursuant to a franchise agreement signed between Carl’s Jr. Restaurants LLC and Corachi SpA. Located in Santiago’s beloved Providencia district at Av. Nueva Providencia 2124, Providencia, the new two-story restaurant offers premium, affordable menu items including a line of 100 percent Black Angus Beef Thickburgers® and the world-famous Western Bacon Cheeseburger® served with best-in-class customer service in an urban-contemporary design.
Carl’s Jr.’s arrival in Chile bears special significance for both the brand and the country. The franchisee’s Managing Director Ron Santolaya, is one of Carl’s Jr.’s longest-standing and most respected franchise operators, having been with the company since the 1980s. He previously helped open the first Carl’s Jr. in Mexico with Junior Foods S.A. de C.V., and is credited by the company as having been instrumental in building the brand into a powerhouse in that country. Now, the Chilean-native returns home, and together with corporate partner Richycarls S.A. de C.V., is bringing Carl’s Jr.’s bigger, better burgers to Chileans.
“South America is one of our most important growth markets. We see tremendous opportunity here and we are poised to deeply invest in this region for years to come. That is why we’re thrilled to be bringing the Carl’s Jr. brand to Chile. We’re even more thrilled that Ron Santolaya, along with Richycarls S.A. de C.V., are the ones leading the charge,” said Ron Coolbaugh, Senior Vice President International Franchise Operations at CKE Restaurants. “Ron helped plant the flag and firmly establish the brand in Mexico over 25 years ago and we are confident that he will have the same success here in Chile.”
To celebrate today’s grand opening, Fox Sports Chile anchorman, Fernando Solabarrieta, and several other well-known television personalities will be in attendance. The restaurant will also offer fans the chance to win a one-month’s supply of free burgers for themselves and a friend. The contest will be conducted via social media with the lucky winner announced on March 3, 2017.
“Carl’s Jr. is embraced by burger lovers all over the world thanks to its bigger, better burger experience and variety of authentic, affordably priced menu items. I know Chileans will love our Black Angus Beef Thickburgers® that include mouth-watering varieties like Guacamole Bacon and Portobello Mushroom. Chile has long awaited a premium, iconic and global brand like Carl’s Jr. to enter the market and really set the stage for what an exceptional fast-food experience should be. We can’t wait for locals to see and taste the difference!” stated Santolaya.
The Carl’s Jr. restaurants will satisfy the hunger of people in Santiago with a wide range of innovative menu items such as the Western Bacon Cheeseburger® Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™.
Celebrating its 75th anniversary in 2016, Carl’s Jr. has recently expanded its global presence into new markets such as Australia, Japan, Cambodia and now Chile. Carl’s Jr. and sister banner Hardee’s® have grown to almost 3,800 locations in 41 countries, and plan to continue to accelerate the expansion of their brand in 2017.
“We offer a satisfying and premium product that is made of high quality ingredients, made fresh to order and served at our guests table,” said Coolbaugh. “People around the world love Carl’s Jr., and we can’t wait to show the people of Chile our best-in-class products and warm, friendly service.”
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have almost 3,800 franchised or company-operated restaurants in 44 states and 41 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Hand-scooped Ice Cream Shakes™ and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 20 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com
About CORACHI SpA
With over 35 years of international restaurant experience, CORACHI SpA is a highly regarded licensed operator within the fast food category. The CORACHI leadership team has franchise experience throughout the Americas - including Chile, Mexico, and Canada.
Coast Public Relations
SOURCE CKE Restaurants Holdings, Inc.
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