March 08, 2017 // Franchising.com // New York, NY - Mamoun’s Falafel, the oldest and largest Middle Eastern fast casual restaurant in North America, is pleased to announce its new partnership with Cuisine Solutions, a worldwide leader in the sous-vide cooking method. Cuisine Solution’s sous-vide products are created by a team of award-winning chefs. This new partnership with Cuisine Solutions allows Mamoun’s standout menu items to be reproduced consistently across all restaurant locations throughout the country.
The sous-vide method was pioneered by Cuisine Solutions Chief Scientist Dr. Bruno Goussault in 1971 and has since grown into one of the most noteworthy innovations in the culinary industry. Sous-vide, French for “under-vacuum”, is a method of precision cooking in which food is vacuum-sealed and then submerged in a water bath at a constant low temperature. The process creates higher quality textures and flavors without compromising the food’s natural integrity.
“Integrating sous-vide was a strategic move for us,” explained Hussam Chater, CEO of Mamoun’s Falafel. “We wanted to guarantee that our franchisees and customers would have the same recipes and flavors at any Mamoun’s location across the country. With Cuisine Solutions, we have been able to preserve the traditional, proprietary recipes that have made our brand successful over the past 46 years, while at the same time, improving the consistency, stability, and flavor of our products. Cuisine Solutions is an amazing organization with a very impressive resume. We are very pleased to have found such a perfect supplier with which to partner.”
Mamoun’s Falafel was opened in 1971 as one of New York City’s first falafel restaurants. Since its opening in Greenwich Village, Mamoun’s has captured the hearts of thousands with their authentic menu and original family story.
“Working with Mamoun’s has been great for Cuisine Solutions for many reasons,” explains Gerard Bertholon, Chief Strategy Officer at Cuisine Solutions. “Mamoun’s pushes us to develop new techniques to recreate such complex flavors using simple ingredients. This was a big challenge for us. We are happy to be working with such an outstanding family as they continue to grow their business.”
The New York-based restaurant has been featured on the Food Network and visited and praised by famous musicians, actors, comedians, and other celebrities. Mamoun’s is currently looking for experienced multi-unit food service operators to develop franchise territories in major markets across the U.S. and internationally.
Fransmart serves as Mamoun’s exclusive franchise development partner and is the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries.
New York City:
119 MacDougal St.
New York, NY 10012
30 St. Marks Place
New York, NY 10003
502 Washington St.
Hoboken, NJ 07030
58 Easton Ave.
New Brunswick, NJ 08901
20 Witherspoon St.
Princeton, NJ 08542
85 Howe St.
New Haven, CT 06511
Mamoun’s Falafel Restaurant is a New York City institution and one of the oldest falafel restaurants in New York. Founded in 1971, the family run business is dedicated to authentic traditional Middle Eastern cuisine including falafel, shawarma and baba-ghanouj. Everything is made from scratch using only the freshest natural ingredients and the finest imported spices. The brand has been featured on Food Network and the Travel Guide Channel, and is listed in the book 1000 Places To See Before You Die.
Learn more about Mamoun’s franchising opportunities
An American premium foods company headquartered in Sterling, Virginia, Cuisine Solutions is recognized by the world’s leading chefs for being the authority on sous-vide - the innovative slow-cooking technique that Cuisine Solutions pioneered, perfected and popularized. Cuisine Solutions’ culinary research and development team develops new recipes, anticipating clients’ needs and market trends while incorporating the finest ingredients. Computerized monitoring systems and precise cooking times and temperatures ensure that every dish they create is consistently excellent. The company also adheres to strict audit standards with traceability from raw material to the finished product. Its team of chefs has managed Michelin three-star restaurants, airline catering, hotel and convention center operations and embassy kitchens, sharing a vast culinary knowledge from all over the world.
SOURCE Mamoun’s Falafel Restaurant