March 15, 2017 // Franchising.com // TAMPA, Fla. - When was the last time someone asked for your number? Whether it was today, yesterday or yester-year, Burger 21®, an award-winning fast casual franchise with one of the most diverse menus in the country, wants your number each time you visit. Don’t worry, this isn’t a typical pick up line for your phone number, but guest’s burger numbers.
Following a recent announcement of the brand’s refreshed menu with new burger and shake options, Burger 21® is inviting guests to come explore their new menu, encouraging them to find their number.
While the menu doesn’t follow numerical order, this is by design. Taking an untraditional approach, each of the brand’s 21 unique burger options have been designated a specific number that reflects the flavor, tradition or fun of that menu item. Notice, number five is the “Cinco Burger.”
There is a method to the menu numbers. Guests who are a 1-10 most enjoy one of the brand’s Certified Angus Beef® burgers while guests who are a 11-20 opt for a non-beef burger as their favorite. Those who identify as a 21 enjoy the chef-inspired flavors of the ever-changing current featured flavor of Burger 21®.
“I’m a Tex Mex number 7, I love the explosion of different flavors the 7 offers” said Arlene Johnston, co-founder and concept development director. “Each of our burger flavors are so uniquely different, we want to encourage guests to explore the flavors and identify with their favorite too. It’s never like scanning through a traditional menu when dining with us.”
Offering one of the most diverse chef-inspired menus in the country, Burger 21® wants to know, out of the 21 burgers on the menu, what’s your number? You can see the numerical 21 lineup here: https://www.burger21.com/menu/.
Recognition for Burger 21® includes being named one of the 10 best franchises to buy in 2017, winning the “Better Burger” category of the Franchise Times Zor Awards. The brand has also been named Entrepreneur Magazine’s Top New Franchises and Restaurant Business’ 50 Fastest-Growing Small Restaurant Chains of 2016. Additionally, the company has been ranked on Fast Casual's Top 100 “Movers and Shakers” for the last four consecutive years, while Burger 21® Founder and President Mark Johnston was acknowledged as one of Fast Casual’s “Top 25 People” of 2014 for his strategic leadership in the brand’s growth and development. Burger 21® also was named one of QSR's "Best Franchise Deals” of 2014.
For the latest special offers and promotions, download Burger 21’s “B Loyal” app from the Apple App Store or Google Play, upon download guests will become eligible to receive a free Cheesy Burger. For more information on Burger 21®, please visit burger21.com and follow Burger 21® on Twitter, Facebook and Instagram.
With 22 locations now open in Florida, Georgia, Illinois, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Virginia, and Texas, and approximately 16 in development in 12 states, Burger 21® is a “beyond the better burger” fast casual franchise concept founded in 2010. Headquartered in Tampa, Florida, Burger 21® is a chef-inspired brand with offerings including 21 unique burger creations ranging from hand-crafted, freshly ground Certified Angus Beef® to chicken, turkey, vegetarian, shrimp and tuna burgers, fresh salads, all-beef hot dogs, chicken tenders and an extensive shake bar including hand-crafted shakes, floats and sundaes. Since its inception, the company has provided more than $166,000 in contributions as part of its “B Charitable” initiative, in which it donates 10 percent of its restaurants’ sales to local schools and charities on the 21st of each month.
SOURCE Burger 21