March 17, 2017 // Franchising.com // AUSTIN - First Watch Restaurants, an award-winning breakfast, brunch and lunch concept, today announced it will open the doors to its first restaurant in Austin on Friday, March 17. The new restaurant will open at 7 a.m. at 2525 W Anderson Lane in the North Cross Mall near the corner of West Anderson and Burnet Road, in a space that formerly operated as The Egg & I.
The new Austin restaurant will be the 34-year-old company’s first endeavor in Austin and will employ about 25 people. Customers of the restaurant will be among the first to sample the eatery’s innovative menu, including popular dishes like Quinoa Power Bowls, Avocado Toast and Lemon Ricotta Pancakes and options from the Fresh Juice Bar, which are juiced in-house daily using high quality fruits and vegetables.
“This city has one of the biggest foodie communities we have ever seen, and the opportunity to bring First Watch’s creative breakfast, brunch and lunch menu to Austin is thrilling,” said Chris Tomasso, president of First Watch. “It’s really an honor to be in a vibrant city surrounded by such phenomenal food, music, culture and life. Our team at First Watch can’t wait to be part of that scene.”
First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. The new restaurant in the North Cross Mall will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. The new First Watch in Austin will also serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.
The award-winning café opened its first Texas restaurants in 2016 and currently operates locations in Dallas, Fort Worth, College Station and Houston. The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 96 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.
SOURCE First Watch