Century 21 Real Estate Launches 'C21® Adulting' Digital Program
Microsite Serves as a Comprehensive Reference Guide for Millennials as they Navigate Adulthood
March 20, 2017 // Franchising.com // Madison, N.J. - Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, announced today that it has launched C21 Adulting, a digital and social program designed to engage and educate Millennials, first-time homebuyers and prospective sales associates on a variety of topics nestled under four core themes – House, Money, Work, and Life. As a go-to-resource for Millennials in every facet of their adult lives, C21 Adulting will feature humorous content including quizzes, how-to videos and blog posts.
“Whether looking for tips on dressing for an interview, a tutorial on how to hang a picture or a quiz that helps determine where they should live, Millennials will find everything they need to help conquer life’s challenges - large and small - at C21Adulting.com,” said Cara Whitley, chief marketing officer of Century 21 Real Estate LLC. “With this initiative, we’re hoping to showcase the CENTURY 21 brand as an innovative global real estate leader with its finger on the pulse of and uniquely positioned to anticipate, meet and exceed the distinctive needs of first-time homebuyers.”
C21 Adulting will be supported via the brand’s social channels and will include content such as videos, photos, GIFs, parodies and surveys. Examples of content that will be featured include “Medicine Cabinet Must-Haves,” “The Art of Laundry,” “Home Buying Knowledge Explored,” street interviews and Adulting #Fails.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC is comprised of approximately 7,330 independently owned and operated franchised broker offices in 77 countries and territories worldwide with more than 110,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
© 2017 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Century 21 Real Estate LLC
SOURCE Century 21 Real Estate LLC