March 23, 2017 // Franchising.com // Madison, N.J. and Split, Croatia - Sotheby’s International Realty Affiliates LLC today announced it has signed a 25-year franchise agreement with Porta Stella-Luxury Real Estate d.o.o, to further expand the Sotheby’s International Realty® brand presence in Eastern Europe with the opening of Croatia Sotheby’s International Realty.
Croatia Sotheby’s International Realty, owned by Marko Pažanin, Pavel Kulajta and Ilona Manc?íková, will serve the luxury residential real estate market throughout Croatia. The flagship office, managed by Pažanin, is located in Split, with plans for additional offices in Dubrovnik and other key Croatian luxury real estate markets including the Peninsula of Istria. Kulajta and Manc?íková also own and operate Czech Republic Sotheby’s International Realty in Prague.
“Croatia has a growing luxury real estate market and it was the right time for our brand to have a presence within the country,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “For those seeking the waterfront lifestyle, Croatia has an impressive coastline along the Adriatic Sea with beautiful beaches, historic ports and idyllic islands. I am proud to welcome Croatia Sotheby’s International Realty to the Sotheby’s International Realty network.”
“We are delighted to expand the Sotheby's International Realty brand presence in Croatia,” said Pažanin. “We are dedicated to delivering the highest level of service and support to suit our client’s lifestyles and expectations and we invest our professional and personal skills in creating long-lasting relations with our clients – sellers, buyers and investors. Our ownership team has more than 10 years of experience in the financial and real estate industries, which combined with the Sotheby’s International Realty brand name and marketing practices make an excellent recipe for a successful long lasting business cooperation.”
The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 66 countries and territories worldwide. Croatia Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit http://www.sothebysrealty.com.
Director, International Marketing and Public Relations
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
+44 208 123 1959
Croatia Sotheby’s International Realty
Split, Podstrana, Grljeva?ka 2a
SOURCE Sotheby’s International Realty