1-800-FLOWERS..com, Inc. Announces "Tech Your Mom"

Exclusive Program Brings Employees' Moms Behind the Scenes to Learn About Emerging Technology Trends to Enhance the Customer Experience

CARLE PLACE, N.Y. - April 3, 2017 // PRNewswire // - Just in time for Mother's Day, 1-800-FLOWERS.com, Inc. (NASDAQ: FLWS), the leading gourmet food and floral gift provider for all occasions, launched their "Tech Your Mom" program today. This exclusive event invited 1-800-FLOWERS.com, Inc. employees' mothers to the company's headquarters in Carle Place, NY for a half-day conference including a variety of workshops hosted by company executives.

1-800-FLOWERS.com, Inc. developed this program as an opportunity for employees to provide their moms with an educational and hands-on experience showcasing how the company fosters a culture of innovation and leverages emerging technologies to deliver smiles. With the company's strong commitment to customer experience in mind, the half-day conference included a floral design class, web marketing session and an introduction to conversational commerce, highlighting the organization's most recent technology initiatives including their very own cognitive gift concierge, GWYN™, powered by IBM Watson, bot for Facebook Messenger and skill for Amazon's Alexa. GWYN™ uses IBM Watson to interact with customers using natural language to interpret their responses, and then engage and ask questions to ensure GWYN™ provides the right gift, for the right person at the right occasion.

"With Mother's Day just around the corner, "Tech Your Mom" provided an opportunity to invite our employees' moms behind the scenes to obtain a deeper understanding of the company's mission to deliver smiles leveraging technology innovation," said Maureen Paradine, Senior Vice President of Human Resources, 1-800-FLOWERS.com, Inc. "This Mother's Day season, we are delighted to add a special touch to celebrate mom by hosting this exclusive program."

About 1-800-FLOWERS.com, Inc.

1-800-FLOWERS.com, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For the past 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. The company's Celebrations® suite of services including Celebrations Passport® Free Shipping Program, Celebrations Rewards® and Celebrations Reminders®, are all designed to engage with customers and deepen relationships as a one-stop destination for all celebratory and gifting occasions. In 2017, 1-800-FLOWERS.com was awarded Gold Stevie "e-Commerce Customer Service" Award, recognizing the company's innovative use of online technologies and social media to service the needs of customers. In addition, 1-800-FLOWERS.com, Inc. was recognized as one of Internet Retailer's 2016 Top 300 B2B e-commerce companies and was also recently named in Internet Retailer's 2016 Top Mobile 500 as one of the world's leading mobile commerce sites. The company was included in Internet Retailer's 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-FLOWERS.com was named a winner of the "Best Companies to Work for in New York State" Award by The New York Society for Human Resource Management (NYS-SHRM). The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.com, Inc. "Gift Shop" also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200) or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- Baskets.com® (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman's® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.com, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

To view the original version on PR Newswire, visit: [http://www.prnewswire.com/news-releases/1-800-flowerscom-inc-announces-tech-your-mom-300432949.html]

SOURCE 1-800-FLOWERS.com, Inc.

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