Toys“R”Us® Launches Campaign To Support St. Jude Children’s Research Hospital’s Mission Of Finding Cures And Saving Children

April 03, 2017 // Franchising.com // Wayne, NJ - Toys“R”Us® today announced the start of its fundraising campaign in stores and online through June 12 to benefit St. Jude Children’s Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. This is the first of a three-year partnership with St. Jude, in which Toys“R”Us and the Toys“R”Us Children’s Fund have committed to raising $7 million to ensure families never receive a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live.

“Toys“R”Us was built on the idea of delivering joy to children and with our customers’ support, we will be doing just that for the kids at St. Jude Children’s Research Hospital,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “St. Jude is a beacon of hope for children and families in communities everywhere and we are honored to join in its mission.”

“We are thrilled to welcome Toys“R”Us to the St. Jude family,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “Their focus on kids and families, makes this partnership a perfect fit. And the funds raised by this campaign will help fuel the pioneering research and care that leads to cures for children fighting cancer and other life-threatening diseases in communities everywhere.”

It is easy to support St. Jude, customers can donate at any Toys“R”Us or Babies“R”Us location across the U.S. or online at Toysrus.com/GivingIsAwesome. Because the majority of St. Jude funding comes from individual contributors, St. Jude has the freedom to focus on what matters most – saving kids regardless of their financial situation.

#GivingisAwesome and Super Easy

However customers choose to shop, whether online or at one of the 883 Toys“R”Us or Babies“R”Us stores across the U.S., donating is easy. Just $3 can have an impact by providing necessities such as pediatric isolation masks to help protect St. Jude’s young patients with compromised immune systems. Have a few more dollars to spare? For just $7, help St. Jude provide a blank medical teaching doll that helps the hospital’s kids understand medical treatment and procedures.

In addition, between April 23 and April 29, Toys“R”Us will donate $1 to St. Jude (up to $25,000) for every retweet of a special #GivingIsAwesome moment @Toysrus retweet. Follow @ToysRUs on Twitter to help make a difference in the lives of St. Jude patients and families.

To Tweet: Did you hear? We’re teaming up with @StJude! Stop by @ToysRUs, @BabiesRUs or donate online. #GivingIsAwesome www.toysrus.com/givingisawesome

To find your local Toys“R”Us or Babies“R”Us store, visit Toysrus.com or Babiesrus.com. To learn more about the partnership or to donate to St. Jude through June 12, visit Toysrus.com/GivingIsAwesome.

About Toys"R"Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Our purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

SOURCE Toys"R"Us, Inc.

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