Überrito Names Peter Ortiz Chief Development Officer
Ortiz spearheading franchise development efforts for Mexican fast casual concept across key markets
April 11, 2017 // Franchising.com // HOUSTON - Überrito announced today that Peter Ortiz joined the company as Chief Development Officer, where he is leading the effort to establish Überrito as the premier concept in the fast casual Mexican food segment. Ortiz’s hiring reflects the company’s commitment to national franchise development.
The company operates five Houston-area locations and two Phoenix locations, which includes three new restaurants since 2016. Überrito most recently opened its second Phoenix location in the Arcadia Gateway shopping center on March 23, 2017, building on the momentum of successful expansion efforts in Phoenix and the Southwest.
Prior to joining Überrito, Ortiz was Vice President of Franchise Development and Recruitment at FOCUS Brands, where he was responsible for recruiting, awarding and onboarding new franchisees for Moe’s Southwest Grill, Schlotzsky’s and Carvel Ice Cream concepts. Ortiz has executed the sale of nearly 2,000 franchises throughout the United States and Internationally, resulting in millions in revenue for corporations and franchisees.
“We are excited to have Peter join the Überrito executive team as we launch franchise development efforts for the concept and plan for substantial growth this year,” said Marcus Jundt, CEO of Überrito. “His track record and depth of experience will be a huge asset to Überrito and the entire Mexican Restaurants Inc. family.”
As Chief Development Officer, Ortiz brings nearly 30 years of experience in senior franchise development and brand management to Überrito. His role with Überrito covers all aspects of franchise development, real estate, design and construction, franchise administration and legal.
“I’m thrilled to join the company at such an exciting time of growth and opportunity,” stated Ortiz. “I look forward to building upon Überrito’s successful foundation and driving franchise growth for us and our future franchise partners.”
Überrito is part of Mexican Restaurants Inc., which currently operates 47 Mexican restaurant locations across five brands: Überrito, Casa Ole, Monterey’s Little Mexico, Tortuga Mexican Kitchen and Crazy Jose’s. Additionally, the company runs ten franchise locations for Casa Ole.
Überrito, the company’s fast-casual concept, offers highly customizable burritos, bowls, salads and nachos made with more than 40 fresh ingredients and toppings. Along with menu favorites like “10 Tasty Tacos,” Überrito delivers on its promise to go above and beyond the basic burrito and encourages customers to try something nü. Additional information on Überrito franchises can be found at http://uberrito.com/franchise.
About Mexican Restaurants Inc.
Mexican Restaurants, Inc. operates and franchises 55 Mexican restaurants in Texas, Oklahoma and Louisiana. The current system includes five brands: Casa Ole, Überrito, Monterey’s Little Mexico, Tortuga Mexican Kitchen and Crazy Jose’s, each offering authentic Mexican and Tex-Mex food that is made from scratch daily.
Principal - Lynchpin Strategic Communications
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