April 13, 2017 // Franchising.com // Fort Lauderdale, Fla. - The romance and wedding industry is booming, with 2.1 million Americans getting married every year according to the National Center for Health Statistics. Home-based travel franchise CruiseOne/Dream Vacations is capitalizing on this growing market by offering a variety of resources to its network of franchise owners who specialize in this niche and are seeking innovative ways to build their presence in the community. The newest offering is a partnership with David’s Bridal and its more than 320 locations nationwide.
“David’s Bridal serves nearly 60 percent of all brides and this is a prime opportunity for our travel professionals to expand their customer base,” said Drew Daly, general manager of network engagement and performance for CruiseOne/ Dream Vacations. “From destination weddings to minimoons, honeymoons and babymoons, a travel agent plays a key role in life’s momentous occasions. This partnership also has the potential to extend beyond wedding events and can include prom, Sweet 16s and quinceañeras, and more, not to mention develop relationships with others in the wedding party such as bridesmaids and mothers of the brides.”
Participants of this program will have access to David’s Bridal customers through multiple channels. Those include having an in-store presence where agents can meet with brides before and after their dress fitting appointments, and participation in in-store events, to name a few. In addition, CruiseOne/Dream Vacations has negotiated a plethora of promotions with select vendors exclusively as part of this partnership, and will be providing participants with a “Creative Kit” featuring customizable, branded collateral for use in stores.
The David’s Bridal partnership is just one facet of the romance and wedding resources available to CruiseOne/Dream Vacations franchise network. Earlier this year, the home-based travel franchise formed a partnership with Honeymoon Wishes, a full-service, online honeymoon gift registry that makes it easy for travel agents to book every aspect of an engaged couple’s honeymoon, from travel to excursions whether on land or at sea. Perfect for destination weddings, CruiseOne and Dream Vacations franchise owners also have the ability to create Groups Registration websites, a tool that empowers franchisees to create and customize professional group event websites that showcase amenity options, outline payment schedule, highlight itineraries and more.
People with a passion for travel who want to learn more information about how to open a travel agency franchise with CruiseOne/Dream Vacations should visit www.DreamVacationsFranchise.com or call 888-249-8235.
Ranked in the top three percent of all franchises worldwide and a member of the International Franchise Association, the home-based travel franchise CruiseOne® has been in operation since 1992, and its sister brand Dream Vacations launched in April 2016, giving franchisees a choice in how they want to brand their travel business. As part of World Travel Holdings, CruiseOne / Dream Vacations franchisees are given premium resources to plan and create a seamless vacation experience for the customer while offering the best value. CruiseOne has received partner of the year, a top-ranking status, by all the major cruise lines. For more information on CruiseOne / Dream Vacations, visit www.DreamVacationsFranchise.com. Like on Facebook at www.facebook.com/DreamVacationsFranchise, and follow on Twitter at @Dream_Franchise.
With more than 60 years of experience dressing women for all of life’s special occasions, David’s Bridal is built on the ideal that every woman deserves to have the wedding dress of her dreams regardless of her style preference, shape, size or budget. We believe in inclusivity, authenticity and empowerment and it is our mission to help every woman find the bridal gown that will allow her to be the best, most genuine version of herself on her wedding day. David’s Bridal is dedicated to helping each bride-to-be find her perfect dress with the assistance of online planning tools, knowledgeable stylists, and expert seamstresses who will guide her through her entire dress buying journey. With more than 300 stores located across the US, Canada, UK, Puerto Rico and a franchise location opening in Mexico City, we offer the convenience of one-stop shopping for the bride and her entire bridal party. To learn more about David’s Bridal, visit www.davidsbridal.com and connect on social media through Pinterest, Instagram, SnapChat, Facebook and Twitter.
Public Relations Manager
SOURCE CruiseOne® / Dream Vacations