April 19, 2017 // Franchising.com // LAS VEGAS - Answering the global consumer cry for a concept that focuses solely on improving the overall wellness of people of all ages, Massage Envy is on track for franchise expansion both within the United States and internationally. With more than 50 locations set to open worldwide in 2017 - which will bring the company’s total to more than 1,200 - Massage Envy will be exhibiting its new look, expanded services and growth plans at the 2017 Multi-Unit Franchising Conference.
Taking place April 23-26 at Caesars Palace in Las Vegas, the 17th annual Multi-Unit Franchising Conference is the premier event for franchisees looking to expand their businesses. The event is designed to be a platform for continued education and one that sets the stage for upcoming trends that can inspire franchisees.
Massage Envy executives will be at Booth No. 301 to meet with prospective franchisees to showcase the company’s continued expansion with its current 1,167 locations worldwide and future growth initiatives.
Ranked No. 1 in the wellness category, with the highest sales and largest brand awareness across the board, Massage Envy is committed to brand innovation and adding value to franchisees and customers alike.
“We offer a unique, membership-based business model that has anchored our franchise system since its inception 15 years ago,” said Lee Knowlton, Massage Envy Senior Vice President for Global Sales & International, who noted that the company has had a more than 99 percent store success rate since its debut in 2002. “Each of our franchisees start their work days with revenue already generated from our strong membership base, which averages 1,400 members per store. We laid the foundation of this business model within the wellness category and we are anticipating further membership growth and franchise opportunities with our new company initiatives.”
With its average member between the ages of 25-64, no man or woman in the world feels out of place at a Massage Envy location. The company is committed to brand innovation to suit people of all ages, which includes implementing an Innovation Department that is focused solely on new way ways to move the brand forward and add value to members and franchisees. Over the next year, Massage Envy will roll out new services that will epitomize total body care for members and guests, which includes customized massages and facials, microdermabrasion, stretch therapy and PCA Skin chemical peels.
Massage Envy is seeking multi-unit franchisees in all regions of the United States, primarily the Northwest, Southeast, Midwest and Northeast. The company employs experts in every facet of the business - including real estate, design, construction, marketing, training and operations - to help franchisees succeed, with all aspects of the business model clearly laid out and supported for franchisees. In addition, Massage Envy has introduced a new store design that features neutral color palettes that brings comfort to the store, a new lobby area that features warm, authentic materials and new lighting treatments that highlight specific areas of the store, new furniture and more.
For more information about the Massage Envy franchise opportunity, visit MassageEnvy.com/Own-A-Franchise.
Ranked No. 1 in the Therapeutic and Massage Services Category and No. 17 overall on the 2017 Entrepreneur Magazine Franchise 500®, No. 7 on the Forbes 2016 Best Franchises to Buy and No. 13 on Franchise Gator’s Top 100 Franchises of 2017 lists, Massage Envy has embraced franchising since its inception and is embarking on a mission to make every individual the best version of themselves, no matter the age. With its membership model, Massage Envy believes total body care is an integral part of everyone's well-being journey. Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchise locations, is the leading provider of therapeutic massage and skincare services. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 25,000 dedicated professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,150 franchise locations in 49 states that have together delivered more than 100 million massages and facials. For more information on Massage Envy, visit MassageEnvy.com. For information about the Massage Envy franchise opportunity, visit MassageEnvy.com/Own-A-Franchise.
Fishman Public Relations
SOURCE Massage Envy