April 21, 2017 // Franchising.com // ATLANTA - Tropical Smoothie Cafe, the leading fast casual cafe concept known for its better-for-you food and smoothies with a tropical twist, announced today it has signed multi-unit franchise agreements with several foodservice and franchising industry veterans, each of whom bring decades of experience to the company’s franchise network. This accelerated franchise development coupled with the company’s ongoing success has propelled the award-winning food and smoothie franchise to new heights as it continues to outpace the competition and report positive growth despite the industry-wide declining sales trend, closing out the first quarter of 2017 with positive comp sales of four percent.
“With 2017 marking Tropical Smoothie Cafe’s 20th anniversary, we’re grateful that the investments we’ve made in our products, people and processes over the past two decades have translated into compounding success. The influx of experienced multi-unit operators joining our franchise network is a true testament to the strength of our business model, and we’re thrilled to welcome each of them to the team,” said Mike Rotondo, CEO of Tropical Smoothie Cafe. “Our franchisees have played an integral role in the substantial growth Tropical Smoothie Cafe has experienced over the last several years. We’ve never strayed from our commitment to supporting each and every franchisee in our network, which has helped fuel growth from within, with more than half of the 160 franchise agreements signed last year coming from existing franchisees.”
Tropical Smoothie Cafe’s newest experienced multi-unit operators include:
“Each of our new franchisees bring a wealth of knowledge and decades of industry experience to the table, and we have no doubt they’ll be valuable partners as they spearhead Tropical Smoothie Cafe’s growth in their respective communities,” added Rotondo.
To further fuel development, Tropical Smoothie Cafe will be exhibiting at the Multi-Unit Franchising Conference April 23-26 at Caesar’s Palace in Las Vegas. Entrepreneurs looking to become a franchise owner are invited to meet with the brand’s franchise development team at booth #431 to learn more about growth opportunities across the country.
This year, the food and smoothie franchise plans to open over 100 restaurants nationwide and currently has franchise opportunities across the U.S. in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others. By 2020, Tropical Smoothie Cafe plans to have 1,000 stores open across the U.S.
Tropical Smoothie Cafe is looking to add qualified franchisees to its growing brand. Candidates should have business experience; $125,000 in liquid assets and a minimum net worth of $350,000; and an initial investment of between $220,770 and $525,400. The better-for-you food franchise currently boasts an average unit volume (AUV) of more than $662,000 — the highest in the company's 20-year history — with the top 50 percent reporting an AUV of more than $846,000.
Tropical Smoothie Cafe’s aggressive franchise growth is backed by the entrepreneurs at the BIP Franchise Accelerator, a division of venture capital firm BIP Capital, which invested in the brand in 2010. BIP Capital has invested more than $250 million in emerging, high-growth brands across the franchising, software, and technology and consumer products industries. BIP Capital created the BIP Franchise Accelerator to leverage its leadership team's deep franchise experience to help emerging brands accelerate their growth. In addition to Tropical Smoothie Cafe, the BIP Franchise Accelerator’s portfolio includes Tin Drum Asian Kitchen, which has grown to 11 locations in Georgia.
For more information about opening your own Tropical Smoothie Cafe franchise, please visit www.tropicalsmoothiefranchise.com.
Celebrating its 20th anniversary in 2017, Tropical Smoothie Cafe is a fast-casual restaurant concept inspiring healthier lifestyles across the country, with over 570 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Cafe serves better-for-you smoothies, salads, wraps, sandwiches, and flatbreads. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur's 2017 Franchise 500, 2016 Fast Casual Top 100 Movers and Shakers, Franchise Times' Top 200+ and Nation's Restaurant News' 2016 Top 200. Tropical Smoothie Cafe is seeking qualified franchisees to expand throughout the United States in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others.
The BIP Franchise Accelerator is a division of BIP Capital, an Atlanta-based venture capital firm with over $250 million invested in over 26 companies in emerging, high-growth brands across the franchising, software, technology and consumer products industries. BIP Capital created the BIP Franchise Accelerator to leverage its leadership team’s deep franchise experience to help emerging brands accelerate their growth. The BIP Franchise Accelerator not only provides investment capital, but also uses proven strategies to help companies evolve into mature, thriving brands. From fast casual and QSR concepts to service brands and healthcare and education concepts, the BIP Franchise Accelerator has invested in emerging brands driven by people with an entrepreneurial spirit that have a great growth potential. Its current portfolio includes Tropical Smoothie Cafe, Tin Drum Asian Kitchen and BIP Franchise Finance. For more information on BIP Franchise Accelerator, visit www.bipfranchiseaccelerator.com.
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SOURCE Tropical Smoothie Cafe