Real Living Real Estate Recognized as ‘Real Estate Agency Brand of the Year’ in 2017 Harris Poll EquiTrend® Study
Brokerage Network Received Top Honors In Survey For Second Straight Year; It Was Also Named ‘Most Trusted’ In Real Estate Sector
IRVINE, Calif. - April 26, 2017 - (BUSINESS WIRE) - Real Living Real Estate, a real estate brokerage network operated by HSF Affiliates LLC, today announced it was recognized as “Real Estate Agency Brand of the Year” and “Most Trusted” real estate brand in the 29th annual Harris Poll EquiTrend® study. Real Living Real Estate has received Brand of the Year honors for two consecutive years and is the only brokerage network to be recognized twice in its category.
“Back-to-back awards of this stature are a wonderful tribute to the individual brokerage members across America who represent the Real Living Real Estate network,” said Gino Blefari, CEO of HSF Affiliates, which operates Real Living Real Estate. “Our franchisees do a great job for their clients and in doing so build a strong culture trust and integrity.”
The Brand of the Year study is based on consumers’ perception of brand familiarity, quality and usage consideration across more than 4,000 brands. Brands ranking highest receive the Harris Poll EquiTrend "Brand of the Year" award in their category. Real Living Real Estate’s distinction as “Most Trusted” real estate brand represents its reliability and integrity in the eyes of respondents. The study includes the opinions of more than 100,000 U.S. consumers surveyed online earlier this year.
Robert McAdams Jr., president of Real Living Real Estate, said the network’s philosophy to invite client collaboration in the real estate process may be a factor in the brand’s overall favorability and rank as the “Most Trusted” brand in real estate. “Client satisfaction and trust is our highest priority,” he explained. “It’s the foundation of our Real Living 360 Service® program, which invites clients to rate the service of their Real Living Real Estate professional following closed transactions.”
Earlier this year the brand received an impressive 97% satisfaction rating from buyers and sellers through the Real Living 360 Service® program as tracked by Quality Service Certification, Inc., an independent research firm. This ties a record high satisfaction rating for Real Living Real Estate network agents.
“Real Living Real Estate network professionals are honored to serve their customers’ real estate needs and their performance truly sets them apart in the industry,” said McAdams. “We are thrilled their hard work and dedication has been recognized.”
About 2017 Harris Poll EquiTrend® Study
Real Living Real Estate received the highest numerical Equity Score and the highest numerical score relating to Trust among Real Estate Agency brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers surveyed online between December 30, 2016 and February 21, 2017. Your opinion may differ. "Highest Ranked" was determined by a pure ranking of a sample of News Service brands. The full Harris Poll EquiTrend Brands of the Year list can be found at www.theharrispoll.com/equitrend-rankings/2017.
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named “Real Estate Agency Brand of the Year” in the ongoing Harris Poll EquiTrend® study; and was named “Most Loved” and “Most Trusted” real estate brand in the study in consecutive years. Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. Visit www.RealLiving.com.
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