April 27, 2017 // Franchising.com // Irvine, Calif. - A table for two at the Taco Bell Test Kitchen, please. That’s right, for the first-time fans across the country will have the chance to make reservations at Taco Bell’s Test Kitchen, via OpenTable.
From the Doritos Locos Tacos to the Naked Chicken Chalupa, Taco Bell is known for its revolutionary Mexican-inspired food creations, and the Test Kitchen is where it all starts. Located at the brand’s headquarters in Irvine, Calif., the culinary lab will now be open to the public – but you’ll need a reservation. The 32 fans who score an exclusive seat through OpenTable will enjoy a dining experience inspired and plated by Taco Bell’s top creators and chefs. The dinner will feature twists on Taco Bell favorites, never before seen products and menu creations before they are available to the public.
“The chance to be the first to see our innovative food, where its created, from the chefs who make it happen, is a unique experience that’s never been available to the public until now,” said Liz Matthews, Chief Food Officer at Taco Bell Corp. “As a brand known for our firsts, we’re excited to open our doors into the magic of our innovation and give our biggest fans an experience they’ll never forget.”
Taco Bell will unveil the reservation URL on Cinco de Mayo for the first dining experience that is set for Friday, May 19. Reservations and dinner are free of charge for attendees, while travel accommodations are not included. Attendees must be 21 or older to make reservations. After the initial event, a series of dining experiences will be added throughout the year, giving fans nationwide the opportunity for a coveted Test Kitchen by Taco Bell reservation through OpenTable.
“OpenTable prides itself on helping people make the hottest reservations around and is excited to partner with Taco Bell to give fans this exclusive opportunity,” said Scott Jampol, Senior Vice President of Marketing at OpenTable. “We’re always looking to offer our diners the most unique dining experiences, and that’s exactly what they’ll find at the Test Kitchen by Taco Bell.”
For more information, including terms and conditions for eligibility and attendance, visit the reservation URL once it goes live. Those unable to secure a reservation will be able to add their names to a waitlist and be the first to know about future Test Kitchen by Taco Bell experiences. Fans can also follow #tacobelltestkitchen on social media for event coverage.
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world's leading provider of online restaurant reservations, seating more than 21 million diners per month via online bookings across more than 40,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company's website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet's most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated over 1 billion diners around the world. OpenTable is headquartered in San Francisco and has bookable restaurants in more than 20 countries, including Australia, Canada, Germany, Ireland, Japan, Mexico, United Kingdom and the United States.
OpenTable, OpenTable.com, OpenTable logos, and other service names are the trademarks of OpenTable, Inc. and/or its affiliates.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.
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SOURCE Taco Bell