Nothing Bundt Cakes Welcomes Two New Executives

Fast-Growing National Franchise Hires Chief Marketing Officer, Chief Financial Officer

May 04, 2017 // // DALLAS – Nothing Bundt Cakes, a national franchise bakery concept that serves premium-quality bundt cakes available in a variety of sizes and classic flavors, has announced the addition of Steve McGehee as Chief Marketing Officer and Bill Schaffler as Chief Financial Officer for the brand. These new executives will strengthen the support provided to current bakeries, as well as contribute to the growth into new markets and expansion of its current footprint in both the U.S. and Canada.

McGehee has 20 plus years in both marketing and advertising, more within the foodservice industry. He began his career at PepsiCo/Yum! Brands and has also worked with Sonic Drive-In and the California Milk Advisory Board, where he led brand communication and strategy. At Nothing Bundt Cakes, he is charged with leading the brand’s marketing vision and strategy, including planning, development and implementation of all marketing programs.

Schaffler has been a financial and operational leader in fast casual and casual dining for more than 20 years. Most recently he served as CFO for Newk’s Eatery and Executive Vice President & CFO at Le Duff America - parent company of La Madeleine, Bruegger’s and Mimi’s Café brands, where he led the integration, repositioning and financial oversight of Le Duff’s newly acquired brands. In his new role with Nothing Bundt Cakes, he will oversee financial management and business intelligence for Nothing Bundt Cakes’ bakery owners and technology innovation.

Nothing Bundt Cakes has doubled in size over the past two and a half years and has set an aggressive growth strategy of 40 new bakeries in 2017. This growth, coupled with brand milestones such as the opening of the 200th bakery location in Grand Rapids, Michigan and the 10th anniversary of the first franchised bakery, led the team to seek two additions to complement its executive team.

“We are humbled by the growth our brand has experienced in recent years,” said Kyle Smith, President of Nothing Bundt Cakes. “We vetted hundreds of candidates for these roles and feel certain that Steve and Bill will strengthen our team and help both our current and future bakery owners accomplish their goals.”

Nothing Bundt Cakes was founded in 1997 by lifelong friends Dena Tripp and Debbie Shwetz with the goal of providing delicious, readily available bundt cakes made with real, fresh ingredients. To learn more about Nothing Bundt Cakes and explore franchising opportunities, visit

About Nothing Bundt Cakes

Nothing Bundt Cakes was founded in 1997 by lifelong friends Dena Tripp and Debbie Shwetz and offers premium-quality bundt cakes, available in a variety of sizes and classic flavors. There are 200 bakeries in 32 U.S. states as well as its first Canadian bakery in Burlington, Ontario. Nothing Bundt Cakes has been named to several prestigious industry lists, including Franchise Business Review’s “Top 50 Franchises” and “Top 40 Food Franchises,” Franchise Times’ “Fast and Serious” for the second year in a row, and Restaurant Business’ “The Future 50,” as well as numerous local and regional vote-driven ‘best of’ lists. The brand has also been featured in national publications such as Entrepreneur, The Wall Street Journal and CBS’ “The Talk.”

For more information about Nothing Bundt Cakes, visit To learn more about franchising opportunities, visit

Media Contact:

Katie Volney

SOURCE Nothing Bundt Cakes


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