Sheraton Hotels & Resorts and Major League Baseball Partner to “Go Beyond” with Launch of Digital Video Series - “Beyond Influential”
Series Features Videos on MLB.com Starring Chicago Cubs World Series Champion Kyle Schwarber, 12-Time All-Star and World Series Champion Dave Winfield, 2013 National League MVP Andrew McCutchen and Two-Time World Series Champion Shane Victorino
May 04, 2017 // Franchising.com // Today, Sheraton Hotels & Resorts, part of Marriott International, Inc. (NASDAQ:MAR), is launching a digital video series in partnership with Major League Baseball (MLB) titled “Beyond Influential.” The series launches today on MLB.com and features four current and former MLB stars and their never-before heard stories about the people who have gone above and beyond in helping them become who they are today.
Baseball fans will have an in-depth look at the personal stories from Chicago Cubs 2016 World Series champion Kyle Schwarber, 12-time All-Star and World Series champion Dave Winfield, 2013 National League MVP Andrew McCutchen and two-time World Series champion Shane Victorino. The “Beyond Influential” series starts today with a heartwarming story from Kyle Schwarber (May 2). A new video featuring each baseball star will then launch on MLB.com every Tuesday throughout May: Shane Victorino (May 9), Andrew McCutchen (May 16), Dave Winfield (May 23).
“This partnership is a home run. We are excited to bring Sheraton Hotels new platform to life in partnership with Major League Baseball,” said Brian McGuinness, Senior Vice President and Global Brand Officer, for Sheraton Hotel & Resorts. “As the most global brand in the Marriott portfolio, Sheraton Hotels is a brand of ambition which coincides perfectly with the inspiring stories from select MLB players who are paying tribute to those that have gone beyond for them.”
This video series is a part of Sheraton’s recently launched “Go Beyond” platform that was inspired by its associates’ restless drive to go above and beyond for hotel guests and celebrates the global hospitality brand’s 80th year. The “Go Beyond” campaign communicates that Sheraton associates share this ambitious spirit and guests can rely on great service every time they step foot onto a Sheraton property.
Please visit MLB.com for more information and to view the digital video series.
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service. Sheraton is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit www.sheraton.com. Stay connected to Sheraton on Facebook, and @sheratonhotels on Twitter and Instagram.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
Alison Brod Marketing + Communications
SOURCE Sheraton Hotels & Resorts