Amish-Inspired Pretzel Company Goes Digital: Ben’s Soft Pretzels Launches First Mobile Application

Customers Who Download the Application Will Receive a Free Jumbo Soft Pretzel

May 22, 2017 // // GOSHEN, Ind. - From humble Amish beginnings to leveraging the power of mobile marketing, Ben’s Soft Pretzels, America’s fastest growing pretzel franchise has launched its first free mobile application, available to users on Apple and Android devices in the App and Google Play stores. To celebrate the launch, customers who download the new Ben’s Soft Pretzels app before August 31, 2017 will receive a coupon to redeem a free jumbo soft pretzel at any Ben’s Soft Pretzels location.

Ben’s Soft Pretzels’ new mobile app gives guests more ways to engage with the brand. Users are able to locate their nearest bakery, take advantage of special deals and coupons, send a gift card to a friend, and earn a 6% loyalty rewards based on bakery visits and purchases.

“We couldn’t be more excited for the launch of our first mobile application,” said Brian Krider, COO and co-founder of Ben’s Soft Pretzels. “One of the best parts about being in this business is the ability to connect with our guests through our product. Now with the addition of our mobile app, we can foster those connections outside of the bakery and show our gratitude through the reward program.”

The launch of Ben’s Soft Pretzels mobile app comes off the heels of the company’s third annual National Pretzel Day fundraiser. On April 26, National Pretzel Day, pretzel lovers across the country gathered at Ben’s Soft Pretzels to redeem a free pretzel in exchange for a $1 donation to the Intrepid Fallen Heroes Fund (IFHF). The soft pretzel bakery rounded out the pretzel holiday with 23,000 free pretzels distributed and raised more than $24,000 for the organization in a single day.

There are currently 84 Ben’s Soft Pretzels bakery location in eight states. Ben's Soft Pretzels master lease and license agreement with retail giants, Wal-Mart and Meijer, allow for franchise partners to open bakeries in high-traffic areas. Looking ahead, the company is expecting to add 50 locations to the system in 2017.

For more information about Ben’s Soft Pretzels visit

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is a quick-serve soft pretzel franchise opportunity that offers a simple business model with prime real estate locations and a cost-effective distribution system. Founded in 2008 by local business man Brian Krider, pretzel fanatic Scott Jones, and Amish baker Ben Miller, Ben’s Soft Pretzels has become the nation’s fastest growing soft pretzel franchise with 83 locations in eight states. For more information about the franchise opportunity, please visit

Media Contact:

Elise Rose
(O) 847.945.1300, ext. 259

SOURCE Ben’s Soft Pretzels



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