The Melting Pot Signs Franchise Agreement To Develop First Restaurant in El Paso, Texas

Leading Polished Casual Fondue Franchise to Partner With Apex Franchise Management, LLC to Open Single Unit in 2018

May 30, 2017 // Franchising.com // TAMPA, Fla. - The Melting Pot® Restaurants, Inc., the world's premier fondue restaurant and a leading polished casual dining franchise, announced today the signing of a franchise agreement with husband-and-wife duo, Arturo G. Alluin and Ruth Ojeda, along with their son, Arturo R. Alluin. The trio formed Apex Franchise Management, LLC and will develop the company's first restaurant in El Paso, Texas. The restaurant is slated to open in 2018.

"My family and I are extremely thrilled to introduce The Melting Pot concept to the El Paso community," said Alluin Jr. "The city of El Paso is experiencing immense, vibrant growth, and there has never been a better time to bring an innovative and interactive dining experience to the residents of El Paso and its surrounding area. We look forward to delivering The Melting Pot's delicious and one-of-a-kind fondue offerings to residents across the southwest."

Alluin Jr., a graduate from Austin College in Sherman, Texas, will lead the day-to-day business operations, alongside his father, who has significant experience in the franchising industry. Prior to partnering with The Melting Pot, Alluin Sr., who is a native of Puebla, Mexico, owned and managed several restaurant concepts across Mexico, including La Baguette French Bakery, TCBY Frozen Yogurt and San Kai Sushi. The Alluin family now resides in El Paso and will utilize their management experience to operate the first Melting Pot in West Texas.

"We're excited to expand our footprint in Texas with the signing of our franchise agreement in El Paso," said Dan Stone, chief business & people development officer at Front Burner, the management company of The Melting Pot. "There's a high demand for quality dining and entertainment in the El Paso market, and we look forward to working with our new franchise partners to provide The Melting Pot's unique fondue experience to local guests."

The Melting Pot operates more than 120 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.

To learn more about ownership opportunities with The Melting Pot, contact Tyler Larson, franchise development specialist for The Melting Pot, at tlarson@meltingpot.com, or call 800-783-0867 ext. 130.

About The Melting Pot Restaurants, Inc.

Founded in 1975, The Melting Pot has offered a unique fondue dining experience for more than 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 120 restaurants in 35 U.S. states, Canada, Mexico, Saudi Arabia and the United Arab Emirates. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 2 casual dining restaurant in the Nation's Restaurant News 2016 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot's menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot's Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner, a restaurant management company headquartered in Tampa, Florida. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.

About Front Burner

Front Burner is a franchise management company headquartered in Tampa, Florida. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 120 restaurants in the U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates. For more information, visit http://www.frontburnerbrands.com.

Contact:

Alexya Williams
Fish Consulting
954-893-9150
awilliams@fish-consulting.com

SOURCE The Melting Pot Restaurants, Inc.

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