May 31, 2017 // Franchising.com // IRVINE, CA - Real Living Real Estate, the first national real estate franchisor that gave clients the power to grade their customer experience, announced its agents received a 97% customer satisfaction rating for 2016, according to independent ratings service, Quality Service Certification, Inc. (QSC). This is the second consecutive year the brokerage network scored 97%.
Through Real Living’s innovative Real Living 360 Service® program, the network asks customers to candidly rate the performance of their sales agent. QSC administers and validates these customer service satisfaction results following closed transactions for participating agents.
"The high ratings are a real win for our brand, especially when coupled with Real Living Real Estate recently being named Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand in the 2017 Harris Poll EquiTrend® Study," said Robert McAdams Jr., president of Real Living. "We are most trusted because of the industry-leading service we consistently provide to buyers and sellers."
The latest results from QSC place Real Living at the top of the real estate industry for customer satisfaction, based on responses from thousands of home buyers and sellers. A full 92% of buyers reported being very satisfied with the buying process and service provided by Real Living network professionals, while 89% of sellers said they were very satisfied with the selling process. In the latest report from the National Association of REALTORS®, only 60% of buyers said they were very satisfied with the buying process and service provided by their real estate professional while 61% of sellers said they were very satisfied with the selling process.
"Sharing performance guidelines and expectations speaks volumes about how genuinely we care about giving everything we can to our buyers and sellers," said Lou Ann Pittman, director of relocation services at Real Living Pittman Properties. "Real Living 360 Service is not just a trade tool; it is a lifestyle our agents have developed and continue to improve upon each and every day in order to be the very best in the industry."
Gino Blefari, CEO of HSF Affiliates, congratulated Real Living on the network’s industry-leading scores. "As the latest numbers show, Real Living network agents continue to deliver quality service year after year," said Blefari. "This 97% overall satisfaction rating further proves the network’s dedication to only the very best in customer care."
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named "Real Estate Agency Brand of the Year" in the ongoing Harris Poll EquiTrend® study; and was named "Most Loved" and "Most Trusted" real estate brand in the study in consecutive years. Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. Visit www.RealLiving.com.
SOURCE Real Living Real Estate