The Gents Place Accelerates Franchise Development In Texas With Expansion Into Houston
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The Gents Place Accelerates Franchise Development In Texas With Expansion Into Houston

Men’s Grooming & Lifestyle Club Signs Six-unit Deal Agreement To Further Expand Brands Presence Throughout Texas

June 05, 2017 // // DALLAS - The Gents Place, a lifestyle club bringing men’s grooming to the next level, announced today it signed a six-unit franchise development agreement to expand the concept into the Houston market. New franchisee, Jeff Stocks, will plan on opening the first location in the River Oaks neighborhood in Fall 2017. Stocks will also target other communities in and around Houston, including Galleria, City Centre, Washington/Heights, Katy and Rice/West University neighborhoods. This agreement is part of The Gents Place aggressive expansion plans to grow the brands presence throughout the state and beyond, with an ultimate goal of opening 150 clubs in the next five years.

“The concept is rapidly growing in Texas with locations in Dallas, Frisco and Southlake, we are beyond thrilled to be expanding the brand’s presence further throughout the state to include the Houston market,” said Ben Davis, founder and president of The Gents Place. “Jeff’s business leadership, experience and acumen made him the perfect candidate to develop the market beginning with these six locations and capitalizing on the growing trend for men’s grooming in the area.”

Arriving on the heels of a robust career in finance and law, Jeff brings more than three decades of business savvy, philanthropy and innate entrepreneurial spirit to The Gents Place. Jeff has been recognized in the community for his volunteer legal work focused on providing pro bono legal services to children who come to the country without their parents. Jeff has most recently worked as the Chief Financial Officer of a Houston-based industrial services company, bringing his c-level leadership and executive vision to the rapidly growing brand.

“What appealed to me most about The Gents Place was how they have so perfectly tapped into this very underserved market – male grooming – a growing and thriving $5 billion plus industry,” said franchisee Jeff Stocks. “The brand’s innovative views on business, service and leadership are what ultimately sealed the deal for me. I’m confident that the gentlemen who live and work in the Houston area are going to be as passionate about this concept as I am. The Gents Place strives be apart of each and everyone of their clients success stories.

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men’s grooming and lifestyle clubs in town, but also they can take advantage of all of the luxuries of a modern spa. In addition to offering men’s grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill, and Lakme, among others.

The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), a location in Leawood, Kansas in addition to the development of locations in Chicago and Austin. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, and Virginia. The brand is aggressively targeting Atlanta, and South Florida for franchise expansion.

Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing, hands-on training for club employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

To learn more about ownership opportunities with The Gents Place, contact Bret Franson, director of franchise development at or visit Financing is available through the Small Business Administration for qualified franchisees. For more information visit Follow The Gents Place on Facebook, Twitter and Instagram for the latest news and trends.

The Gents Place's robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. In 2016, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.

About The Gents Place

The Gents Place is the next level in men’s grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team’s deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

Media Contact:

Courtney Whelan
Account Executive
Fish Consulting, LLC
O: (954) 893-9150
C: (954) 818-5724

SOURCE The Gents Place



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